Tactics to Help Build a Social Media Presence
Are you looking to build a robust social media presence? Whether you're a small business or just trying to grow your personal brand, having a strong online presence is essential. Building a successful social media presence can be challenging, but it can be done using the right strategies.
In this blog post, we will discuss some of the best strategies for growing and engaging your audience through social media.
Unlock The Power Of Social Media
Building a social media presence can be daunting, but it doesn't have to be. By creating content that leverages trending post ideas and engaging with your audience, you can focus on what matters: delivering value to your followers. Below, we'll look at some of the strategies I've found to be most effective when building a social media presence.
Discover new post ideas and formats: One of the best ways to build an engaged audience is by continuing to come up with new and exciting content for them to enjoy. By exploring different topics and post formats like Stories, I can keep my followers engaged and coming back for more. I’ve been grateful to be on multiple podcasts recently, and I’ve been posting clips from these interviews in various creative formats.
Engage with other people in your niche and their followers: One great way to reach more people is by engaging with others in your niche and their followers. By doing this, you can lean into the type of content the algorithm is prioritizing and learn from their strategies to improve your content. One constant that has always led my brand and my clients’ brands to success is to show up where your target audience is most active, and that’s often in the comments of accounts that are in your niche.
Give Instagram more than 5 minutes a day: Like any skill, you won’t see success if you aren’t allocating more than a few minutes a day to social media. That doesn’t mean you have to post every day and be on for hours. But sticking to 10-15 minutes daily on social media, specifically working to grow your presence, is usually enough time. This allows me enough time to engage with those with similar interests without feeling attached to my phone.
Strategies For Lasting Social Media Success
In this section, we will outline some of the best ways to reach and engage your audience, while staying consistent and providing value to your target audience. One such way is to network and build bonds with those in your online community.
When it comes to growing your social media presence, collaboration is vital. By working together with others in your industry or community, you can reach a broader audience that you wouldn't be able to get on your own. This can start by just liking and engaging with their content when you see it in-feed, to partnering with other bloggers and content creators. By working together, you can share resources and build relationships that will last long.
Another key strategy is providing value to your followers. No one likes feeling like they're being preached to or talked down to – especially regarding social media. Make sure that what you're putting out there is worth someone's time and attention. At the Motion Agency, we believe content must educate, entertain, or inform your audience. If you can provide helpful tips or advice, do so! However, don't overdo it – people may tune out if they feel like they're being inundated with information daily.
Speaking of not overdoing things, consistency is one of the most important tactics you need to grow your social media presence. If you set out to create quality content consistently, followers will eventually find your content! However, don't forget about analytics – knowing how well each of your posts is performing can help guide future decisions about content creation (or even engagement!). When something works well (e.g., generating lots of engagement), figure out why and use those insights to create better future content!
Finally, never stop learning. Constant evolution leads to lasting success on social media, which is one reason I started this blog.
Final Thoughts
Now, it's time for you to put these strategies and tips into action! With consistency, dedication to creating quality content, and a bit of creativity, you can build a successful presence across the most popular social media platforms.
Are you looking for more social media and influencer marketing news worth using? If you're new to my website, you can read more of my latest social media updates and more deep dives on specific topics.
