Influencer and Social Media News Worth Knowing

In the latest blog post, I have three articles to share covering influencer and social media trends worth sharing. You can find more interesting social media and influencer marketing news here and on my blog. There will be other cultural moments, even sharing some of my knowledge on LinkedIn.

Four Big Bets For the CMO in 2022

Tinuti has released a new 2022 marketing report touching on four trends that CMOs see coming this year. At a high level, the four big bets are: 

Privacy - Say goodbye to last-click attribution and data management platforms (DMP). And say hello to first-party data, in a new world that's privacy first. 

Convergence - It may not be QVC, but Gen Z is very familiar with purchasing directly while online, thanks to streaming, social media, and eCommerce. 

Diversification - Multi-channel marketing continues to be an effective approach for brands to reach their target consumer with multiple touch-points.

Performance - Advertising is continuing to shift towards digital, and digital advertising is measurable. Therefore, all advertising will be performance-based. And thanks to same-day and even shorter delivery times, the shopping funnel is smaller than ever. 

How To Make a Meaningful Community

We've talked about the importance of consumers having a digital community where they can interact with others that share similar values through the brands they purchase. These communities spread word-of-mouth marketing (WOMM) and help our brands get in front of our target audiences. Here are a few tips brands can implement to build a meaningful community: 

Celebrate Your Brand Ambassadors - Whether it's through sharing their user-generated content (UGC) as Stories or sending swag for being a fan, brands can strengthen an existing bond with consumers through these gestures. 

Invite Your Followers To Be A Part Of The Brand Building - We as humans love to share our thoughts and opinions on a wide variety of topics. By treating our patients and adult-use customers as a "board of advisors," we can use their insights as a sounding board for future content or brand. 

Introduce Your Brand Ambassadors To Each Other - For those of us in the industry, the cannabis community is small, and our followers would likely enjoy meeting and discussing with other cannabis consumers. We've done this on some of our content on Sunnyside Dispensary’s social channels, but how do we as marketers spark conversations within the comments in 2022? 

Influencer Campaign: Gym Shark's "Every Type of Athlete"

If the only athleisure brand you can think of is Lululemon, you might be unfamiliar with the UK brand Gymshark. Early this year, the brand launched its first-ever North-American campaign and sat down with Marketing Brew to discuss the campaign. 

The company partnered with various athletes like UFC Heavyweight Champion Francis Ngannou, Paralympic swimmer Haven Shepherd, and other fitness influencers to create sponsored content that would live on Gymshark and said influencers' social channels. 

Some of the influencers like Ngannou and Shepherd are on retainer with Gymshark, consistently creating sponsored content for Gymshark. At the same time, the brand partnered with other influencers through one-time payments and apparel. Sound familiar? 

Until next time, thanks again for reading!