4 Social Media Tips & Trends Worth Knowing
Welcome back! It’s been a little bit since my last blog post, but I have more social media insights and trends to share with you.
See below for more info!
Instagram Releases New Shopping Feature “Drops”
Similar to Supreme, Telfar, and many other brands, Instagram enables brands on their platform to create hype around seasonal product releases.
According to Instagram, “Instagram Drops” will help users discover more products, see what’s coming, sign up for reminders and view the newest products and collections that are already available on the app.”
As brands look to expand into merchandising and swag for their most passionate fans, there are opportunities for consumer-packaged goods (CPG) brands to create some engagement and excitement around exclusive gear.
8 Social Media Content Ideas to Incorporate
Buffer provided some thought-starters for brands to create content effectively and incorporate it into a social media strategy. Our teams have already done a few of these things in one shape or another, like making videos, using engagement prompts, and sharing company news.
There is an excellent opportunity for small business owners and social media marketers to implement these things more systematically. Our teams are looking at ways to do so for upcoming content calendars.
How To Grow and Engage an Audience On Instagram
Social Media Examiner shared are some tactical ways we can continue to grow our audience on Instagram. Similar to the above article, these might be things your brand is already doing through social media content. Tactics like encouraging user engagement through social media posts, asking questions, and responding to DMs, Comments, and Mentions.
Instagram Outlines How Its Search Algorithm Works
In another opportunity to have a peek behind the curtains, Social Media Today put some info together on how Instagram’s search algorithms work and how brands can optimize for better discoverability.
Last year, Instagram expanded its search options to show a broader set of relevant keyword matches instead of being limited to profiles, hashtags, and geographic locations. Instagram is now looking to display an even more comprehensive range of results based on your query.
"We're making search results better for exploration. For example, a search for "space" will show you space-related photos and videos, too. This is especially helpful when you don't have an exact username or hashtag in mind when searching for a certain topic."
A critical tip regarding keywords and hashtags from Instagram: "For a post to be found in Search, put keywords and hashtags in the caption, not the comments."
Let me know in the comments if you plan on implementing any of the above or if you have any useful social media tips worth sharing.
