More Social Media and Influencer Marketing News You Can Use In July

Let’s dive into this week’s news you can use, where we’ll cover the latest social media and influencer marketing news that you need to be aware of as we get further into July.

This week, we’ll discuss how some of the largest brands are reducing their ad spend ahead of the election, the latest tips for creating Instagram Reels, and more insights from Instagram.

Larger Brands Reduce TikTok Ad Spending Ahead of U.S. Potential Ban  

With the U.S. TikTok sell-off bill still in place, which could see the app removed from America as of January next year, advertisers are already considering their options, according to new insights. 

As reported by Adweek, overall TikTok ad spend declined in both April and May, while four of the platform's biggest spending advertisers have significantly reduced their TikTok ads focus in recent months, according to insights from Media Radar. 

Among the biggest declines, Target has reduced its TikTok ad spend by 30%, Door Dash has slashed its TikTok spending by 25%, while Bayer (-20%) and Procter & Gamble (-10%) are also shifting their focus. 

Which makes sense. If TikTok is indeed going to be exiting the U.S., then brands will likely need to look elsewhere in the future, and as such, they may be hedging their bets now and shifting away from TikTok promotions ahead of a broader change. 

Instagram's Latest Tips for Creating Reels

Instagram's latest insights confirm what we already knew: Reels are a powerful tool for boosting your brand's visibility. At the Motion Agency, we're committed to helping our clients maximize their social media impact.  Recently, Instagram shared new tips to boost Reels performance. Let's dive into the latest tips from Instagram to elevate your Reels performance:

• Grab attention fast: The first three seconds are crucial. Make them count with something funny, relatable, or unexpected.

• Perfect your timing: Shorter Reels (30-60 seconds) tend to perform better and reach a wider audience.

• Harness the power of hashtags: Use relevant, trending hashtags to help your content discoverable.

• Expand your reach: Share your Reels across multiple platforms for maximum exposure.

By incorporating these strategies into your content plan, you can stay ahead of the curve and achieve outstanding results. Let's work together to create Reels that genuinely captivate your audience.

And Even More Instagram Reels Trends and Insights  

Short-form video content is undeniably king on social media platforms like Instagram, TikTok, and YouTube. Creating content that consistently captures attention and drives engagement is a dynamic challenge, but essential for our clients' success. Thankfully, Later updates a monthly list of the top trending Reels on Instagram for advertisers and brands to learn from.

Reels and TikToks offer endless creative possibilities, from showcasing products to sharing behind-the-scenes glimpses. We recommend leveraging resources like Later's monthly trending Reels report to stay ahead of the curve. This provides valuable insights into popular audio tracks, video formats, and overall trends.

It's important to note that while many trending audio tracks are engaging, not all are royalty-free. For sponsored content, always prioritize Meta's royalty-free sound library to avoid potential copyright issues.

Thank you for spending time reading this latest update! If you enjoyed this week’s “news can use,” you won’t want to miss the latest on TikTok in my blog update surrounding the latest legislation that is forcing TikTok to be sold or be banned in the United States.