More Social Media News For You In April
Let’s get right into the social media news you can use to start the week ahead. This week, we’ll take a look at the latest platform update to Instagram, Montana becomes the first state to ban TikTok, and festival season is here which means influencers are posting about their travels across the country. Or are they?
Instagram Adds Multiple Links to Bio
Meta CEO Mark Zuckerberg revealed on his Instagram on Tuesday that the Instagram bio can now include up to five links. "Probably one of the most frequently requested features we've had," he wrote.
You can add links by editing your profile in the mobile app, where users can title and reorder them. If you've added more than one link, visitors to your profile will still have to click through to see them all.
That means that if you have more than one link to display on your Instagram profile or already utilize a "Link in bio" service like Linktree, users will have to click an extra time to see your links. Given that last note, we don't expect brands to leave companies like Linktree because there are other features like more detailed reporting and design capabilities that Meta still needs to offer.
Montana Moves to Ban TikTok Entirely in the State
While the White House has not decided on TikTok's destiny, a state has decided to proceed with its ban. Montana is the first state to adopt a law outlawing TikTok entirely. The measure has yet to be adopted, but if it is, Montanans will no longer be able to use the app.
This is the most critical move against TikTok regarding the app's prospective suspension. Meanwhile, the US-China relationship is deteriorating as China continues to ally with Russia and aggressively confront its neighbors, such as Taiwan. TikTok is completely prohibited on government-owned devices to avoid unauthorized access to sensitive material.
How Social Media Influenced Music Festivals
We talked about how YouTube live-streamed every stage from Coachella last weekend and will do so again this week. But let's talk about how influencers play a role not only at Coachella but at music festivals across the globe.
Content creator Loren Gray said in a recent TikTok that Coachella is "the influencer Olympics." Gray even said that she knew influencers were driving themselves out to the desert, taking photos, and never actually going to the festival.
And an insider from an influencer agency also made some bold claims that many influencers were flown up to Byron Bay to make it look like they were attending the festival. Another reminder that what you see in-feed isn't always what's real.
Are you looking for more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
