More Social Media News You Can Use In April

Let’s dive right into the social media news you can use in April. This week, we’ll look at how Pinterest is giving advertisers a peek behind the curtain, TikTok is leaning into virtual influencers, and learn from LinkedIn Premium’s Head of Engineering to drive more engagements.

Pinterest Shares Insights into Optimizing Social Platform Algorithms 

Pinterest has taken a novel approach to algorithm refinement, sharing insights into the use of 'non-engagement signals' to enhance user experiences. This innovative strategy moves beyond the traditional reliance on likes and comments, which can sometimes lead to negative outcomes, and instead focuses on a broader range of indicators.

This is a significant challenge for social platforms, as the incentives of straight engagement, which increase overall usage, can frequently lead to platforms prioritizing the wrong content or inadvertently encouraging more people to post borderline rule-breaking content designed to entice clicks. It's why there has been a considerable push to disincentivize creating "click-bait" content that doesn't add anything of value. 

To address this, Pinterest has partnered with UC Berkeley and the Integrity Institute to create a new 'Field Guide to Non-Engagement Signals.' This guide provides an overview of how social media companies can make algorithmic changes based on more than the number of direct engagements alone. It offers practical advice and strategies for identifying and leveraging non-engagement signals to improve user experiences and increase positive engagement on social platforms.

How To Garner Engagements on LinkedIn, from LinkedIn Premium's Head of Engineering

Prashanthi Padmanabhan, a seasoned professional and the Head of Engineering for LinkedIn Premium, has shared valuable insights on developing engaging content. Her expertise and experience lay the groundwork for advertisers and brands to create high-quality, audience-centric content.  

Creating truly audience-first content will help our clients achieve their advertising goals. The Motion Content department often talks about making 'audience-first' content, which means we create content that addresses what interests our audience rather than precisely what our clients want to communicate. This could involve conducting audience research, analyzing trends, and tailoring content to meet the specific needs and interests of our target audience. 

Aligning one's content strategy with one's overall brand goals and mission. We ask our clients, "What are your objectives for your online presence on LinkedIn?" Or "How can you use your LinkedIn content to achieve these objectives?" A good rule of thumb is always considering your target audience when creating and publishing content. What are their needs and desires, and how can our clients help them?

Are you looking for more of the latest and greatest in social media? Then, be sure to check out more of my writing, which covers my favorite social media tools, like GoCharlie.ai. You can also get the keys to gaining success with influencer marketing and more deep dives on other social media or influencer marketing topics.

TikTok May Enable Brands to Generate AI Bots to Pitch Products

TikTok is developing a new feature that will allow brands to use virtual influencers in their branded video content and live streams within the app. The feature would create a script for a video ad based on a prompt provided by the advertiser and include an AI-generated influencer to read the script in the video.

This is part of TikTok's larger effort to boost its e-commerce efforts and maximize revenue potential. However, with a potential ban looming in the United States due to data privacy and national security concerns, TikTok appears to be working to become more connected with American consumers by any means necessary, including introducing new features and expanding its e-commerce capabilities. 

That’s all for this week’s news you can use, but if you’re looking for more of the latest and greatest in social media, ee sure to check out more of my writing. Such as, my favorite social media tools, like GoCharlie.ai. And you can also get the keys to gaining success with influencer marketing and more deep dives on other social media or influencer marketing topics.