More Social Media News You Can Use in November
For this week’s “Social Media News You Can Use",” we cover why tracking the ROI of your influencer campaigns is so important, Meta is now enabling Amazon users to buy directly on the platform, and Instagram is rolling out a new feature for a small set of users.
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Why Influencer Marketing ROI Matters
Like any other marketing channel, measuring the ROI of our influencer marketing efforts is essential to justify future investment. Several factors can affect influencer marketing ROI, including the quality of the influencers, the type of content created, and the target audience.
Some things that we recommend our clients do to maximize their influencer marketing ROI:
Identifying the right influencers: We want to identify influencers with a relevant audience and who fit our client's brand well.
Creating high-quality content: The content created by influencers should be engaging and informative, so ensuring they can create content that will garner attention is vital.
Measuring your results: This will help determine which campaigns are successful and which ones are not. This can be done through web traffic, metrics from the influencers, and overall improvement to our client's channels.
Meta Lets Amazon Users Buy on FB and Instagram
In a major move that could shake up the e-commerce industry, Meta and Amazon have announced a partnership allowing users to shop on Facebook and Instagram without leaving the apps. This means that users can see products advertised on social media and then purchase them directly from Amazon without going to a separate website.
This is a big deal for both companies. For Amazon, it will be a major opportunity to reach new customers. For Meta, it will be a way to make more money from advertising. The partnership is still in its early stages, but it could be a major game-changer in the e-commerce industry.
Instagram Rolls Out Option to Share Reels and Feed Posts With 'Close Friends' Only
Users on Instagram can now change the audience for feed updates, including Reels, to "Close Friends" exclusively. "Close Friends" is a selection of up to 100 persons drawn from a profile's existing followers.
Users will notice a blue "NEW" indicator next to the Audience tab (left) when creating a Reel within the App. When a user clicks the Audience tab, selecting "Close Friends" rather than "Followers" appears on the right.
When the Reel is shared to the stream, a green star will appear next to the user's handle, indicating that this content was shared with "Close Friends" exclusively. Instagram hopes this will be a new approach to encouraging and facilitating more private interactions within the app.
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