Social Media News For You In July
With the weekend coming to a close, I have the next installment of social media news you can use in July. This week, we’ll take look at the latest updates regarding Threads, Twitter’s latest move to court content creators and influencers, and Meta making updating its collaboration feature to promote influencers.
Before you dig-in, you can read more of my writing, like covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
Threads Reaches 100 Million Users
We recently discussed Meta's new Threads app last week, a Twitter replacement that connects to Instagram. We're excited to announce that Threads has become the fastest-growing app of all time, and has now received over 100 million downloads (and 70 million within less than two days after launch). Here are some quick facts about the newest app from Meta:
Threads beat out ChatGPT for the fasting-growing mobile app, and an improved search function is coming to Threads, with active hashtags on the platform.
Meta hopes to move the focus away from controversial news and politics and toward pleasant human relationships.
There are also plans for a separate "following" feed, similar to how Twitter is set up, so users can find content from those they follow.
It's unlikely that Threads with have in-app Direct Messaging capabilities as Meta is currently working to integrate its messaging tools into a single platform.
Users are currently unable to delete the Threads app without deleting their connected IG account; they can only deactivate Threads at this time.
Twitter Start Sharing Ad Revenue With Creators
Twitter has begun paying creators with large audiences, with some creators reporting earning tens of thousands of dollars. The move comes as Twitter faces increasing competition from Meta's Threads app, which has seen rapid growth in the past month.
The revenue-sharing program is part of Twitter's efforts to attract and retain top creators. The company has said it will pay creators a percentage of the revenue generated from ads appearing on their tweets. The amount of revenue a creator earns will depend on several factors, including the size of their audience and the engagement of their tweets.
Launching the revenue-sharing program is a significant step for Twitter, as it marks the first time that the company has directly compensated creators for their content. The move is likely to be welcomed by creators, who have long called for Twitter to do more to support them.
Instagram Update Allows Three Collaborators on Influencer Posts
Instagram's Collaborative Posts feature debuted in 2021, letting users share credit for a post/reel with one other account so that both names appear on the post. Instagram now allows up to three collaborators posts and reels in their feed.
Instagram hopes that increasing the amount of collaborators you can add would enhance interaction levels across posts and assist broaden a user's audience by putting their name out there more.
Because of the restrictions surrounding influencer marketing and the disclosures, influencers must put on their posts, sponsored relationships must use the sponsored Paid Partnership Label process rather than the collaborator feature.
Until next time!
