Social Media News For You In October
Let’s get right into the social media and influencer news you can use to start your week. We’re covering TikTok’s attempt to tap into the BeReal app, Instagram announcing its new Collabs feature, and how Content Creator satisfaction on Instagram is lacking compared to other platforms.
Want more social media news worth using? You can see more of my latest social media updates and more deep dives on specific topics on my blog if you’re new to my website.
TikTok BeReal Imitator Launches
Over the weekend, TikTok released TikTok Now, a standalone mobile app throughout international regions outside of the U.S., mostly on iOS. TikTok Now is a BeReal clone, and the app has features similar to the TikTok Now app recently released in the United States. Even if they have their TikTok alerts turned off, users of TikTok Now's standalone mobile app can choose to get push notifications for these social check-ins.
This move by TikTok represents yet another instance of social enterprises and conglomerates copying their burgeoning rival, BeReal. Being copied is flattering, or you could just be keeping up with the market.
Learn more about the new TikTok functionality and standalone app here.
Tips for Instagram Brand Collabs
Have you seen Instagram posts published by two users in your feed recently? That is the new function on Instagram, their Collabs feature. Instagram Collabs essentially offers posting credit to two users while allowing two users to upload the same content. Brands can now easily partner with influencers with the Collabs feature, making it easier for partnerships.
Why should brands look to tap into the collaboration feature? It will first increase overall reach by a brand’s sponsored content. And both usernames will be visible to anyone who comes across said social post. Additionally, brand collobartions like this should lead to higher engagements. Last but not least, it will aid Instagram in removing “duplicate” posts, improving the overall user experience.
There are a few instances where Instagram Collabs makes sense. My favorite would be for when a brand has a new product releasing. An Instagram Collab could be ideal for broadening your brand’s audience and increasing overall engagement. Learn more here.
Instagram Creator Satisfaction Is Lacking
According to a recent survey by Adobe, the creator economy expanded by over 165M people worldwide in the previous two years, a rise of 119%. Globally, 23% of people identify as creators, meaning approximately one in four people make an artistic or creative contribution.
However, internal documents highlight Meta's concern around its social platforms regarding creator satisfaction. Head of Instagram, Adam Mosseri says that surveys of creators showed that Instagram "lag[s] behind TikTok and YouTube on all the dimensions that are most important to creator satisfaction," including several unrelated to the ability to make money, such as "fun, reach, fair algorithm and care."
This is concerning because Instagram was once seen as the main competition for TikTok. Throw in the recent announcement that Instagram was no longer a photo-sharing app, and the app has lost its appeal to many longstanding users. Learn more here: https://bit.ly/3C0fz2E.
Until next time! If you’re looking for more social media and influencer news, visit my blog.
