Social Media News Worth Knowing In November
Let’s get right into the social media and influencer news you can use to get a head start on the week ahead. Today, I’m covering the latest layoffs that took place at Meta, tips for working with content creators, and more details on Twitter’s new verification system.
Are you looking for more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
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Meta Lays Off 11,000 People To Cut Costs
One of the decisions businesses make as they try to cut expenses and find methods to stay afloat during a global recession is laying off employees. The latest company to make that decision and gain major headlines is the parent company of Facebook, Instagram, and WhatsApp. Earlier this week, Meta disclosed a significant round of layoffs that affected 13% of its workers.
However, this isn't just a social media problem; similar situations have occurred at other companies. For example, Twitter let off around half of its 7,500 employees after Elon Musk's leadership began, and Stripe said last week that it would be reducing its employment by 14%. Even Salesforce admitted that the company had fired "hundreds" of employees.
Whether Meta's gamble on the Metaverse will pay off, in the long run, is still in the air. But this decision hopefully extends their runway to make that a reality. Find out more about the layoffs here.
7 Branded Content Tips From Content Creators
As brands continue to pull various marketing levers to make an impact, influencers and content creators typically come up as a topic of exploration for our clients. Here are some tips for businesses that want to partner with creators from Meta's trip to VidCON US back in September. Some of my favorites include:
Allow Creators to Tell Their Tale
Like each company, every creator and influencer has a unique journey that got them to where they are now. Businesses can lean into creators' various perspectives and life stories, creating an authentic and trustworthy experience. This shows their audiences that the brand is honest by allowing the creators they collaborate with to speak freely on a given product or brand.
Ask Creators to Pin Their Instagram Branded Content
The new grid-pinning tool for Instagram will elevate brand collaborations by enabling sponsored content to stay at the top of a creator's profile grid. For as long as that post remains pinned, every time a user visits an influencer's Instagram, they'll now see that they are partnered with a brand.
Twitter's New Verification System
If you're like me, you've spent time pondering how to achieve the coveted blue checkmark on Twitter. And you can right now for just $8 per month! But now you're probably asking, "How can we know which profiles are actually verified now that Twitter Blue, a monthly membership service with access to a higher-level Twitter profile, has launched?"
Introducing the gray "official" checkmark for Twitter. It is identical to the blue checkmark but is only given to users whom Twitter (or Elon Musk) considers deserving of this "official" acknowledgment. This group comprises of public figures, business enterprises, media outlets, publishers, and celebrities. Interestingly enough, journalists are not included in this recognition.
So if you've always wanted that exclusive blue checkmark, you'll soon be able to buy it through Twitter Blue, which does not require ID verification. Additionally, you'll have access to a few perks, such as priority in replies, expanded lengths for video and audio uploads, and fewer advertisements. Learn more about these upcoming upgrades on Twitter here.
Until next time!
