Social Media News You Can Use In February
Alright! It’s my birthday month, and yes, I try to celebrate my birthday all month long. So let’s get right into the social media and influencer news you can use. This week, I share some insights as to why social listening can be beneficial for your brand, the latest from YouTube’s biggest influencer Mr. Beast, and check out Ad Age’s take on the best brands on TikTok.
Are you looking for more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
What is Social Listening and Why It's Important
You may have heard used the term "social listening" in the past, but let's define it. Social listening is the process of analyzing online conversations, including terms relevant to your brand or other related terms. You can use social listening to find out what the public is saying about your brand online. With enough time and practice, you'll soon be able to read between the lines and uncover valuable insights.
Social listening can be a great tool for launching a campaign or a new product. For example, you can see if your target audience uses a branded hashtag across multiple platforms. Or even see the overall increase in conversations related to your brand. It is also useful when doing more extensive projects like a competitive study or looking for industry insights.
YouTube Influencer Mr. Beast Defends Himself After Curing 1,000 Blind People
The biggest YouTuber in the world, Mr. Beast, replied to internet criticism after a recent video in which he paid for 1,000 individuals to have corrective eye surgery done, drawing ire from some viewers. You may be familiar with Mr. Beat's version of the hit show Squid Games or other charitable actions like adopting every dog in an animal shelter.
Mr. Beast claimed to be setting up cataract surgeries for patients, and he captured on camera their joy at being able to see once more. The ophthalmologist and surgeon Jeff Levenson, with whom Mr. Beast partnered, said: "Half of all blindness in the world is people who need a 10-minute surgery." While the majority of responses have been positive, many have also noted that this only had to happen because thousands of Americans cannot afford a procedure that costs $3,500 per eye.
Whether or not that frustration directed at Mr. Beast is appropriate, it hits on the sensitive nature of those with influence, doing charitable acts to capture it as content and ultimately monetize it.
See What Brands AdAge Thinks Is Leading On TikTok
TikTok is the one platform I strictly consume content and don't create any. So, I'm often looking for more inspiration to guide my clients on TikTok best practices. For many brands, it can be a challenging channel for companies to use because it leans heavily into ever-changing trends and original content that's posted organically. I've spoken about creating social media with each social media platform having a purpose, and TikTok demands its own strategy.
Having said that, I wanted to share an article from AdAge highlighting a few brands that are succeeding on TikTok. Are there any brands on the list that you’re already following on TikTok?
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