Social Media News You Can Use To Start 2023

Without further ado, let’s get into the social media and influencer news you can use to get a head start on the week ahead. Today, I’m highlighting some of my favorite ways to use Instagram Stories, the benefits of a cross-functional marketing effort, and how Chipotle partnered with Snapchat to take on anyone struggling with their New Year’s Resolutions.

Looking for more social media and influencer marketing news worth using? You can read more of my writing, like ways to maximize your content strategy, or my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.

14 Ways To Utilize Instagram Stories Highlights

Unlike Instagram Stories, which disappear after 24 hours, Instagram Stories Highlights can live permanently on a brand's profile. Brands that invest time and resources into social media strategically use them to showcase and promote brand initiatives. Here are some of my favorite tactics to do so: 

• Product Launches and New Features 

• Highlights are perfect for showcasing new product releases or informing followers of new features. Highlights allow brands to pique users' interest in specific products even after the supporting organic content has gone live. Stories can also be tagged product links that can even result in sales. 

• For example, Evernote's "What's New" story highlight makes it simple for followers to keep up with the most recent changes to the note-taking software.  

• User-Generated Content and Customer Stories 

• Customer testimonials and user-generated content (UGC) can remarkably convert new consumers. Visiting users can quickly see the social proof by highlighting customer success stories and consumer-created material in one highlight.  

• Asana's "Customers" highlight features dozens of Story panels featuring customer stories and effectively conveys social proof through case studies and client testimonials.

Benefits of Social Media Collaboration Across Departments 

Businesses depend more and more on social media's influence and capacity to foster relationships. Your social media data can be utilized to better understand consumer behavior, as well as to guide business decisions and enhance customer service. But how should your social data be collected and evaluated? The foundation of a successful social media strategy is teamwork.

Below are some suggestions for cross-department collaboration:

• Customer Service teams can handle customer issues before they become more serious. Let your customer service team assist the social media team in resolving consumer issues since they are already well-equipped to do so.

• The Sales team can share successful language with the social media team when it comes to product messaging. They have direct experience with your customers' problems and can help increase sales via social media.

• Product teams can make better products using information uncovered on social media. The product team can use the unfiltered comments and user-generated content on social media to address product issues and enhance a brand’s overall offerings.

Everyone stands to gain from this type of cross-functional collaboration. Everyone will be able to be on the same page, and the output of a brand will be improved through open communication and transparent processes.

Chipotle Uses Snapchat For "Quitters Day" 

Every year, on the second Friday of January, is “Quitter's Day,” the day when people are most likely to break their New Year's resolutions. For those unaware,January 13th is that day this year. Chipotle was recently featured due to a collaboration with Snapchat to persuade some quitters to stick with their initial objectives.

During this campaign, Snapchat users will have access to a wellness-themed lens that promotes fitness and meditation and is inspired by Chipotle. The first 100,000 users in the United States to finish the challenges in the lens received a coupon for a free small side or topping of guacamole. Check out how Chipotle used the Snapchat lens.

If you’re new to my website, you can also download one of my freebies to help with your social media marketing efforts.