Social Media News You Need To Know In November
Let’s get right into the social media and influencer news you can use to get a head start on the week ahead. Today, I’m looking at the first few days of Elon Musk’s Twitter, the rise of Mr. Beast's business empire, and how you can help your clients sell on social media.
Looking for more social media and influencer marketing news worth using? You can read more of my latest social media updates and more deep dives on specific topics on my blog if you’re new to my website. I recently wrote a blog about my favorite social media tools to use, like GoCharlie.ai.
It's Official: Twitter Belongs to Elon Musk
Elon Musk has formally acquired Twitter for $44 billion. The Verge has reported that executives like Parag Agrawal and Ned Segal were sacked and hauled out of the company during his first few days of ownership, and executives like Sarah Personette decided to resign as a result.
Even though Musk has made several public statements, it is still unclear what he intends to do with Twitter now that he owns it. According to estimations provided to potential Twitter investors, The Washington Post stated that Musk intended to lay off 75% of Twitter's staff.
Musk has also hinted that he'll alter Twitter's moderation procedures, possibly loosening the rules that led to the permanent ban of the late President Donald Trump from the site.
YouTube's Biggest Influencer, Mr. Beast, Is Seeking a $1.5B Valuation
Watch out, world; Mr. Beast is going beast mode and raising money.
According to Axios reports, the YouTube celebrity known for his spectacle-filled videos is raising money to diversify further into his business empire. Mr. Beast's brand is raising $150m with a valuation of around $1.5B. With Forbes most recently reporting MrBeast's annual income at $54 million, his brand's impact is clear.
Apart from the ad revenue generated by his collective 175M+ audience across various channels, Mr. Beast has introduced successful consumer products like:
The Mr. Beast Burger, available for delivery across the US, Canada, and the UK. With its first physical location having opened recently in New Jersey.
His snack company, Feastables, launched in January and is allegedly on track to bring in "tens of millions" this year.
While Mr. Beast may be the first to do it this big, he won't be the last YouTube star to do so. YouTube David Dobrik is set to open Doughbrik's Pizza chain later this month.
Tips for Selling on Social Media
As social media expands, social selling is becoming more and more popular. For those unfamiliar, social selling is a lead-generating technique designed to assist salespeople in interacting with potential clients through social media. Sprout Social does a great job of providing tips to help agencies and brands sell on social media.
Given social media's immediacy, it's a smart tactic to interact with one's target audience and build relationships through social media to help move those along the marketing funnel.
In addition to the direct connection our companies may build, social selling has a lot of other advantages. Social selling to personalize your sales pitches can provide value, increase leads and revenues, and broaden your network. With the use of social selling, social media marketers can reach their clients' audiences and help drive overall business goals.
Until next time!
