The Latest In Social Media For Your Brand
Here are some of the latest social media news that I think you can use to support your brand or organization. This week, we’re highlighting how Coachella will utilize YouTube Live for each of its stages, Pinterest shares insights from a sustainability report, and how France is cracking down on deceptive influencer practices with potential legislation.
But before that, are you looking for more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
YouTube Leaning into Live Video and Shorts for Coachella
Where are my live music fans at? YouTube will offer a live stream of all Coachella stages at the same time. YouTube users can access six live feeds over both Coachella weekends to promote their live video service. In addition, there will be on-site updates and behind-the-scenes content in the broadcast.
While this is an opportunity for YouTube to connect with music fans across the globe, the company is also planning on highlighting the platform's other features. Last year, YouTube activated a YouTube Shopping integration, Live Chat and this year, they will be promoting exclusive content within their TikTok competitor, YouTube Shorts. Learn more about YouTube’s plans for Coachella here.
Pinterest Shares Tips for Sustainability Messaging
At the Motion Agency, our clients frequently collaborate with us to incorporate sustainability messaging into their social media strategy. With increased worry about climate change and in honor of Earth Month, Pinterest researched 54 brand campaigns to determine how effective sustainability messaging is and gave ideas for improvement.
They found that brands that featured sustainability-focused messaging were 2.4x more likely to inspire a user to take action than non-sustainability-focused campaigns. Pinterest suggests that if you want your target audience to inspire sustainable action, ensure your ads on the platform have a strong visual focus on eco-friendly conduct. Furthermore, using relevant stats or figures to highlight a brand's sustainability efforts connected to its products or services.
France Cracks Down on Influencers and Deceptive Marketing
According to The Washington Post, the French government is looking to craft a legislature to regulate influencers as their popularity in promoting certain companies, and services is having negative consequences.
If passed, it would:
Require influencers to disclose paid content.
Prohibit paid promotion of cosmetic surgery and some financial goods, including cryptocurrency.
Demand that influencers label photographs and videos in which their faces or bodies have been modified using filters or editing.
Require the use of banners in content that promotes something harmful, such as gambling.
Why, you ask? According to studies, the mental health and self-esteem of adolescent social media users suffer when they can't “look” like their favorite influencers, who typically obtain those looks through filters, photo manipulation and cosmetic operations.
