The Latest Social Media & Influencer News In December
Let’s dig right into the social media and influencer news you can use his week. This week, we’re covering a new feature within Instagram Stories, how brands can leverage generative AI for their content needs, and looking back at some of the biggest social media trends of 2023.
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Instagram Tests New' Hype' Option In Stories
Instagram is experimenting with a new technique to encourage user interaction within Stories. Select users have begun noticing a new "Hype" option, allowing you to comment on a Story that other users can view.
Hype comments will be published on your Story so that everyone visiting it can see what others say about it. In the options section, you can alter how people can engage with your tales.
Any replies to a Story are routed to the creator as a direct message. Instagram sees the new "Hype" feature as another method to include more direct engagement and interaction capabilities into the platform.
Using Generative AI For Content
Another trend we expect to see more in 2024 is using AI, specifically generative AI, for content creation needs. At The Motion Agency, our partners at Popular Pays published a blog about how their AI studio allows brands to create fresh content based on their existing product photos easily.
Background Removal and Replacement: Brands can easily remove the background from any image and replace it with something new. This allows you to create fresh banners, still ads, and other visuals without needing new photos.
AI Enhancement: Most generative AI tools have an "enhance" feature that automatically improves your photo or video quality. This increases resolution and adjusts lighting and color for a more natural look. Just tap a button and AI does the rest - it's that simple!
AI Image Generation: Need new imagery but need more time or resources to create it from scratch? AI image generators can help! Describe the image in words, or upload an existing photo as a reference, and it will generate new, unique creative assets for you.
Looking Back At Social Media Trends in 2023
As we approach 2024, we've discussed social media platform changes and trends. Here are some key takeaways from HubSpot's recent article that are worth knowing:
Instagram, TikTok, and Facebook are the top platforms to watch in 2023. These platforms are expected to continue to grow, and they offer a variety of features and tools that can help marketers reach their target audience.
Short-form video is the hottest trend in social media. Platforms like Instagram and TikTok are leading the way, and brands are taking notice.
Brands are also investing in new platforms like Threads and Lemon8. These platforms are still relatively new, but they can potentially become major players in the social media space.
Be sure to check out the latest podcasts I’ve been on sharing my learnings and insights. If you’ve only got time for an article, then uncover the keys to gaining success with influencer marketing, and other deep dives on other social media topics.
