The Latest Social Media and Influencer News in April
Welcome to this week’s news you can use, where we’ll cover the latest social media and influencer marketing news that you need to be aware of. Today, we’ll look at the breaking news surrounding a potential TikTok ban, hear from LinkedIn as they share some great B2B marketing tips, and the latest user data shows Threads may be finally trending in the right direction.
TikTok's Potential Sale or Ban Inches Closer
A lot can change in a week, and President Biden recently signed legislation into law, which received bipartisan backing. This legislation, known as the 'TikTok Sale Act ', would require TikTok's owner, ByteDance, to sell the app due to concerns over data privacy and national security. TikTok has already indicated it intends to contest the law in court, so don't expect anything to change immediately.
If TikTok's sale is not finalized within nine months, the app will be prohibited in the United States. This could have significant implications for our clients, brands, and consumers who have built a following on the site. What could this mean for your business? I recently wrote about this new legislation on The Motion Agency’s blog, which delves into the potential ramifications. Tick-tock.
LinkedIn Shares Tips to Help B2B Marketers Maximize Their Content Efforts
LinkedIn has recently shared invaluable tips for marketers to optimize their campaigns, including platform-specific guidance for their outreach efforts. Their latest infographic is a treasure trove of insights on how B2B marketers can effectively connect with their audiences at the right time and context to meet their needs.
The tips are primarily intended to help B2B marketers do more with less as market budgets tighten. For a comprehensive overview of LinkedIn, click here.
Is Threads the Next Platform to Reach 1 Billion Users?
If this new Apptopia data is correct, it suggests that Threads may soon surpass X in terms of daily active users in the United States if it hasn't already. According to Business Insider, Threads had an estimated 28 million daily active users (DAUs) in April, compared to X's average of 22 million.
Is Threads the Next Billion User Platform? According to Apptopia data, it's a possibility. Threads has shown rapid growth since its launch in July 2023. With 130 million total active users, it's still a long way from X's 550 million monthly active users worldwide. However, Threads offers a more engaging user experience and the potential for deeper integration with other Meta platforms such as Facebook and Instagram. In that case, it could be the next big thing, surpassing X.
That’s all for this week’s news you can use, but expect more to come with TikTok’s potential ban less than 9 months away. If you’re looking for more of the latest and greatest in social media, ee sure to check out more of my writing. Such as, my favorite social media tools, like GoCharlie.ai. And you can also get the keys to gaining success with influencer marketing and more deep dives on other social media or influencer marketing topics.
