The Social Media News You Can Use in August

 Let’s dig into the social media news you can use his week. That includes the city of New York puts an end to TikTok on government devices, YouTube teases new content features for those uploading longer-form videos, and Illinois passing an influencer bill to help protect child influencers.

City of New York Bans TikTok on Government Devices 

Remember the coming TikTok ban we mentioned earlier? Another city, though, has attempted. TikTok was prohibited on all government-owned smartphones in New York City this week. According to a New York City Hall spokeswoman, agencies must delete the video-sharing app from all government devices within the next 30 days. 

According to the spokesperson, "the city's Cyber Command — the office tasked with protecting NYC's systems against cyber threats — regularly investigates and takes proactive measures to keep New Yorkers' data safe and, as a result, determined that TikTok posed a security threat to the city's technical networks." 

In 2020, New York became the first US state to prohibit the use of TikTok on government devices. Montana, like New York, implemented a TikTok ban early this year. The ban in Montana will take effect on January 1, 2024. 

New York was the first US state to ban the use of TikTok on government devices in 2020. Along with New York, Montana issued a TikTok ban earlier this year. Montana's ban will go into effect on January 1, 2024.

YouTube Teases New Content Feature for Longer Video Uploads

We brought out YouTube Shorts recommendations and best practices last week, and now we have an exciting new YouTube Shorts update to share! Creators will soon be able to incorporate a YouTube link within their Shorts (through the YouTube Studio), which will be shown alongside a play button in the YouTube Shorts video description. Users will be routed to the associated longer-form YouTube video if they click the play button. 

We brought out YouTube Shorts recommendations and best practices last week, and now we have an exciting new YouTube Shorts update to share! Creators will soon be able to incorporate a YouTube link within their Shorts (through the YouTube Studio), which will be shown alongside a play button in the YouTube Shorts video description. Users will be routed to the associated longer-form YouTube video if they click the play button.  

Ilinois Passes Child Influencer Bill

According to CNN, amendments to Illinois' Child Labor Law would allow adults to sue if they were not adequately compensated for the content they were featured in as minors. 

Parents usually run the show regarding child influencers because children under 13 cannot create social media accounts, open bank accounts, or sign sponsorship contracts. 

Qualifying content must earn at least 10 cents per view, and the child must appear in at least 30% of the account's content over 30 days. Parents must contribute 50% of their earnings to a trust fund based on the percentage of time their child appears in the video. For example, if a child occurred in 50% of a video, they would receive 25% of the video's earnings. 

California and Washington have also proposed similar legislation, but Illinois is the first to pass it. And some states have legislation to safeguard child actors, such as California's Coogan Law. 

If you’re looking for more like covering my favorite social media tools to use, like GoCharlie.ai. Or keys to gaining success with influencer marketing, and more deep dives on other social media or influencer marketing topics.

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The Social Media & Influencer News in August You Need to Know

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