Use These Two Tactics When It Comes To Paid Social

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Creating A Comprehensive Facebook And Instagram Ad Campaign From Scratch

Are you looking to create a comprehensive social media ad campaign from scratch? Well, you're in luck! In this blog post, we'll cover all the steps you need to take to create a successful Facebook and Instagram ad campaign, from setting up Meta Business Suite, to optimizing your campaigns for maximum return on investment. By the end of this post, you should have a firmer understanding of creating a comprehensive Facebook and Instagram ad campaign from scratch.

Just like any other form of digital marketing, social media is a crucial part of any business these days, but it can take time to know where to start. First, creating a Meta Business Account (formerly known as the Facebook Business Manager Account) is important. This requires logging into a personal Facebook profile to ensure accountability across all related Social Media platforms. Once logged in and business information entered, such as name and email address, users will be taken through to the Meta Business Suite, which serves as a central location for managing all of our Meta-related assets like pages, profiles, and more!

Take a Full-Funnel Approach To Paid Social

When it comes to strategy, I recommend to my clients that they take a full-funnel approach to their paid advertising efforts. Here’s what I mean by that. At the top of the funnel, we’ll look to raise brand awareness and encourage new follower growth. At the middle of the funnel, the goal would be to drive consideration by sending web traffic to relevant landing pages, and hopefully encourage users to consider your products. 

And then, at the bottom of the funnel, we want to drive conversions, and if we can track overall consumer applications using UTMs and custom landing pages, you have an opportunity to provide a more accurate ROAS. 

From a calendar view, we typically look to activate quarterly campaigns to support product seasonality and engage with our client’s consumers on the products most relevant to them based on the time of year. This will likely break out into four to five total campaigns over the course of 12 months across each product line. Our team focuses most of our efforts and media spend on the Meta ad platforms and explores other marketing opportunities based on the objective.

Applying The 40/40/20 Rule And The Marketing Rule Of Seven

When creating Facebook ads, the first rule of thumb is to adhere to the 40/40/20 rule. This rule tells you that you should divide your efforts between creativity, an understanding of your audience, and specific tactics for success. For example, if you apply it to marketing, you might spend 40% of your time creating the ad itself, 40% of your time researching your target audience, and 20% of your time using specific tactics (such as targeting a geographic area) for success.

Effective, high-converting, and profitable Facebook ads require nailing the message and doing so with strong creative. Another important principle to remember when creating Facebook ads is the Marketing Rule of Seven. This rule states that potential customers should see or hear about your product or service at least seven times before deciding whether they want it. That's why it takes multiple touchpoints to drive a consumer to take action. 

However, even the “best” Facebook ads only sometimes succeed due to the messaging being unrelatable or unappealing. Rather than focusing on product features (which can be overwhelming), focus on benefits, which will be more relatable and attention-grabbing for viewers. Additionally, make sure that your message is data-driven so that you can optimize it for maximum impact. By doing all of these things correctly, you'll be on your way to making money with Facebook Ads!

To Wrap Up

Creating a successful Facebook and Instagram ad campaign requires a lot of planning, research, and optimization. From setting up your Meta Business Suite to optimizing your campaigns for maximum return on investment, each step must be carefully considered to maximize the success of your campaign. By understanding the 40/40/20 Rule and the Marketing Rule of Seven, you can create effective ads that match your audience's needs and interests. Additionally, focusing on benefits rather than features and using data-driven insights to optimize your message will help you increase your return on investment.

By following the steps outlined in this blog post, you should have a better understanding of how to create a comprehensive Facebook and Instagram ad campaign from scratch. So take action today - start building an impressive Facebook and Instagram advertising campaign to help you reach your business goals!

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