3 Strategies To Revolutionize Your Social Media Marketing In 2023

Social media marketing has become essential to any business's digital marketing strategy. However, as the trends and tactics of the industry change, it can take time to stay on top of the latest strategies. In this blog post, we will look at three strategies you can use to revolutionize your social media marketing in 2023. We will examine ways to revolutionize your content strategy, understand supply and demand in social media, and how to scale up smarter. By the end of this post, you should have the tools you need to create a successful social media marketing strategy for 2023.

Revolutionizing Social Media Marketing

Social media marketing is an important part of any business, and it can be a difficult task to create effective campaigns. However, with the help of Generative AI, it's possible to revolutionize your social media marketing. In this section, we'll outline the concepts essential for successful social media marketing. After reading this post, you will better understand how Generative AI, like GoCharlie, can help you create more effective campaigns.

This evolution, when it comes to social media engagement, is a concept that explains how social media users interact with content over time. As users become more engaged with your content, they are more likely to share it and engage with your other content as well. Start with an audience-first mindset and create content that should resonate better with your audience. This is why it's important to keep your content fresh and engaging for your audience – if they're engaged, they're likely to share it! 

Another key concept that you need to understand when creating social media campaigns is Attention Availability. This refers to the fact that consumers are increasingly consuming content in short bursts rather than long blocks of time. Think Reels over long-form video content. This means that you need to make sure that your content is available when people are looking for it – otherwise, they will find something else to entertain them instead.

One trick I will implement for my clients on my social media campaigns is the 10 Rule. The 10 Rule states that every campaign should have at least one post each day across different channels & platforms (blogging/SEO included). This ensures maximum reach & attention for campaign-focused content across multiple platforms. Additionally, by staying consistent with my client's messaging across all channels & platforms, we'll be able to build momentum & credibility for their brand within the digital and social space.

Understanding Supply & Demand In Social Media

Marketing is an ever-changing field, and so are the strategies that businesses use to reach their target audience. However, the concept of supply and demand has remained relatively the same over the years. This section will discuss how understanding this concept can be applied to your social media marketing efforts.

When it comes to social media, everything starts with supply and demand. In the traditional sense, prices go up when there is more demand for a product or service than there is available supply. In the case of social media, this means that influencers and content creators with great content and a large following will be able to charge more for their services than those with less content or followers.

While this may seem like a simple concept, it's actually quite complex. For example, let's say you want to post new content on your blog. If there is already a lot of good quality organic content online about that topic, your post may get less attention than you'd hoped for. This isn't because people don't like your content – it's just that there are already so many pieces out there about the same topic. In order to compete with other businesses and gain visibility for your piece of content, you'll need to do something different (or pay for advertising).

Let's think about it from a content perspective. If Instagram were to become flooded with images of dogs wearing sweaters all winter long (supply increases), businesses would start seeing paid ads promoting their products start popping up alongside organic posts from users trying to share pictures of their furry friends in nice weather clothes (demand increases). At first glance, this might seem like an unfair system – after all, why should companies have an advantage just because they're paying? The answer lies in user engagement.

When users see multiple posts from different sources (organic & paid) on a given topic simultaneously, they begin to lose interest in any one source, assuming all posts are relevant & appealing. Which then creates what's called social decay. Social decay happens when people stop interacting with brands or publications because they've seen it or feel their input won't make any difference anyway. This kind of behavior can have severe consequences for both brands and publishers - after all, who wants readers who only come back once something new has popped up? As you can see from above - understanding how supply and demand works matters when it comes to social media marketing! 

Scale Up Smarter- Unlocking An Endless Marketing Budget

As a small business owner, you know that growing your business is essential to success. However, most businesses don't have the luxury of expanding at will. To grow your business, you need to find a way to scale up smarter- unlocking an endless marketing budget.

To do so, identify ways to reinvest a portion of your revenue back into your business for advertising, marketing initiatives, and other growth-driving activities. For example, learning opportunities are of value to me, and I'll be starting up another cohort-based course through Learning Brew. This created a gap between my competitors and me, who weren't investing in their businesses like this. The key is starting where you are now and scaling up strategically using seven touchpoints or engagements with your brand before someone makes a purchase decision.

So if you're looking for ways to scale up your social media marketing efforts or want to increase your overall revenue stream, investing in growth-driving activities like reinvesting 5-10% of your revenue is a great place to start!

To Summarize

In today's digital age, social media marketing is an invaluable asset for businesses of all sizes. To stay competitive in the ever-evolving online market, it is important to understand the trends and strategies that make up successful social media campaigns. By leveraging the power of engagement evolution and understanding supply and demand, businesses can better understand how to use their resources for maximum results. With advanced strategies such as scaling up smarter, businesses can unlock an endless marketing budget that will help them reach even more customers in their target market.

Until next time! If you’re looking for more social media and influencer news, visit my blog.