Social Media Trends You Need To Know
I’ve felt reinvigorated in learning all things social media, recapping some of the latest trends and news affecting brands and marketers alike. And I’m excited to share some more with you today in my latest blog post. We’ll cover Instagram Shopping, Fall insights from Twitter, and four quick tips for creating content as Reels.
Instagram expands the platform’s advertising capabilities by enabling ads within the Shop tab.
Instagram Introduces Ads Within Shop Tab
As Instagram continues to expand its dedicated shopping platform, Instagram Shop, the platform recently introduced ads within the shopping tab.
Instagram Shop enables users to browse, discover and shop for new fashion trends directly within the app. With over 130 million Instagram users tapping on a shopping-related post every month, there is an opportunity for brands to reach new customers through Instagram ads.
From a marketing perspective, Instagram sees this as an opportunity to reach users further down the funnel and are already considering products to purchase.
The seasons are changing and that means marketers are getting ready for major holidays, cultural trends, and more.
We officially said goodbye to summer last weekend, which means much of the United States is preparing for fall. And with that comes the latest trends and conversations on various social media platforms, including Twitter's POV on all things Fall.
In the latest overview of conversations on the platform, Twitter is seeing three key trends, including:
Twitter users are excited for fall, with a considerable increase in "can't wait for fall" tweets (+112% in July 2021 vs. June 2021), indicating a more positive tone than last year.
An increase in back-to-school tweets, with 2.3x more "back-to-school" mentions than the 2020 average. And more parents and kids are feeling more optimistic about it than last year. Compared to the previous year, there's a +76% increase in feelings of joy (YoY). And that "return to normalcy" isn't just for students either, with "back-to-office" tweets up 76% compared to 2020.
Finally, with the 2021-22 NFL season starting tomorrow, football fans let their favorite teams and brands know about their excitement. There was an +80% increase in Tweets (YoY) related to "football anticipation," and more niche topics about football (e.g., Fantasy Football, Hard Knocks) are growing as well.
Gordon Ray, Brand Development of Instagram has some Reels tips for you. Click the link below to see all four in action.
4 Instagram Reels Content Ideas
Last but not least, we wanted to leave you with four content ideas that are great for Instagram Reels. See how they come to life, courtesy of Gordon Ray, Brand Development of Instagram, in the link above:
1) Make a fun product demo and play with speed (Fast or slow)
2) Build trust and community by highlighting team or coworkers, and go behind the scenes
3) Create excitement with an "unboxing" video
4) Let people know where they can buy your products using shopping tabs or links
