Social Media Trends Worth Knowing
Welcome back to another week of social media trends and news, relevant to advertising and marketing professionals. If you haven’t caught some of my other recaps, be sure to check them out here, and here.
Okay, So What's Happening With Facebook?
Facebook seems to be in the news every day, but it really feels like that over the last couple of weeks. Most recently, Facebook experienced what might have been the most significant outage in its history on Monday, affecting Facebook, Instagram, WhatsApp, and even employee access to their buildings.
While the outage affected most brands, agencies, and marketers alike, Facebook faced bigger problems following the testimony from Facebook whistleblower Frances Haugen, a former data scientist at Facebook.
Her testimony prompted Mark Zuckerberg to personally respond to the scandal earlier this week. It's still too early to tell if any changes will come from these events, but the pressure is certainly on.
Tips and Tricks For Instagram Marketing
A Redditor shared their tips and tricks for success on Instagram in a trending Reddit post on r/SocialMedia. Most of these tips are things we're already implementing across all our brands, but here are some tips worth holding on to.
Think about using a CTA and keep it at the end to make it effective. Don't forget that questions can be a CTA as well.
Carousel (Slideshow) posts are a great format for content. They increase reach and engagement due to their ability to keep users on a specific post (e.g., audience retention time).
Engage and respond to users' comments on Instagram. They'll likely engage back, not only increasing the overall number of comments on our posts but also indicating to the algorithm that more users should see our content.
Comparing Social Media and Search Engine Optimization (SEO)
One of my favorite Chicago marketers, Andy Crestodina, recently shared an infographic highlighting some differences between Search (SEO) and Social Media. The great news is that we, as marketers, all play in the same sandbox, and our efforts help move patients and customers throughout different parts of the funnel.
Andy shows how brands utilize Search Engine Optimization (SEO) and Social Media to get the word out about their marketing initiatives. Andy summed it up but briefly, but both channels are used for inbound marketing. And yet, they operate in different ways.
"In search, you know what they're thinking, but not who they are. In social, you know who they are, but not what they're thinking."
I hope these updates were relevant and provided some value to you! Let me know in the comments what other tips and news are relevant to you.
