Maximizing Organic Reach On Social Media: Tips & Strategies
If you are a marketer or brand looking to drive organic reach and engagement on social media, you may be asking yourself: “How can I maximize the organic reach my content creates to better reach my target audience?” This blog post will provide tips and strategies to help you maximize organic reach on your brand’s social media channels. We will discuss optimal posting times and tactics, targeting audiences, and maximizing engagement through digital marketing. By the end of this post, you should have a better understanding of how to maximize organic reach and in turn, get your content in front of your target audience.
Social media platforms like Facebook, Instagram, YouTube and TikTok have been experiencing a decline in organic reach due to increased content being published and personalized news feeds becoming more important than getting content from brands. This means businesses need more opportunities to reach their audience, which can be frustrating. However, there are still ways for companies to increase their social media engagement and reach.
Optimal Posting Times And Leveraging Thought Leadership
When it comes to social media, timing is everything. It's crucial that you post content when your target audience is most active to achieve visibility and engagement. One way that businesses can maximize their organic reach is by posting at the perfect time. By posting at the right time, your content will show up when your target audience is most active, increasing the chance of garnering engagements.
According to Hootsuite data, the best overall time to post is 10:00 AM on Tuesdays, Wednesdays, and Thursdays. Different platforms work better with different times; for example, Instagram's sweet spot is 11:00 AM on Wednesdays, while Twitter's optimal posting hour is 800 AM on Mondays and Thursdays. Keep your target audience’s time zones in mind when deciding when to post. If your business is based on the East coast but has a lot of customers on the West coast, you likely don’t want to be posting based on Eastern Standard Time. Now this isn't an exact science, and every brand is different, so the ideal posting time for your brand or business might vary by a few hours. So test and post at different times to see what yields better results depending on your audience demographics.
Posting frequency should also be tailored for each brand; posting too often will decreases engagement and not posting enough will prevent you from showing up in-feed. In other words, once you've achieved a certain level of engagement with your audience, posting less frequently won't hurt them – but it may not generate as much traffic or conversions either way!
Another strategy to utilize is leveraging thought leadership for social media content, like from a founder or senior leader of your company, can also help amplify your content. For some of our clients at The Motion Agency, we write thought-leadership content relevant to their industry, to not only help get their content in front of their target audience, but also to position their leadership team as industry leaders. I've written about how I utilize these tactics on my blog, but this strategy is great for businesses of all sizes.
Showing off an individual face behind a brand has been proven to bring in more engagements and increase Reach because it allows people to connect with the brand more intimately. Tesla, Meta, and Microsoft all have prominent leaders, Elon Musk, Mark Zuckerberg & Satya Nadella, respectively, that are associated with the success of their companies. This further solidifies their brands' identity among consumers and makes them recognizable symbols within their respective industries. Whether you're a small business trying to build a name for yourself or a large company looking to increase brand recognition, content posted by subject-matter experts (SMEs) can help reach a larger audience.
Targeting Audiences To Generate Traffic And Conversions
There's no doubt that generating traffic and conversions is essential for any business. However, creating content that will resonate with your audience, generate web traffic and conversions can take time, effort and a little luck. That's where content marketing comes in, and social media can play a role in that. By creating content that is relevant to your target audience, over time, you will increase traffic and conversions.
A critical factor in social media is understanding what questions your target audience is asking and then creating content that answers or at least addresses the question. Answer the Public is an excellent tool for doing this. It allows you to see what topics interest a given audience. You can then use those questions as the theme of future content, which is directly addressing your target audience’s questions.
As technology and social media platforms change, brands must embrace these changes to maximize engagement with their audience. Utilizing the data that’s available at our fingertips can also help us marketers succeed when using social media.
Bottom Line
Social media is an effective tool for businesses to reach their target audience and increase organic reach. However, it can be challenging to maximize engagement on platforms like Facebook, Instagram, YouTube, and TikTok due to the decrease in organic reach. By following optimal posting times and tactics, targeting audiences with content marketing strategies, and utilizing digital marketing tools to their fullest potential, businesses can maximize engagement on social networks and see a positive impact on followers and conversions.
Looking for more social media and influencer marketing news worth using? You can read more of my latest social media updates and more deep dives on specific topics on my blog if you’re new to my website.
