More Social Media & Influencer Marketing News For You
This week, we’ll discuss TikTok’s latest attempts to address AI-created content, Gen Z shares the ultimate career dreams in a new survey, and three social media trends worth knowing as we get closer to 2024.
If you’re looking for more like covering my favorite social media tools to use, like GoCharlie.ai. Or keys to gaining success with influencer marketing, and more deep dives on other social media or influencer marketing topics.
TikTok Officially Launches New In-Stream Labels for AI-Generated Content
TikTok adds another layer of transparency to AI-generated content with their new in-steam label. Users are now required to flag posts made with AI or risk having their content removed from the platform.
"AI enables incredible creative opportunities, but can potentially confuse or mislead viewers if they are unaware content was generated or edited with AI," according to TikTok. Labeling content helps to solve this issue by informing viewers when content has been extensively altered or modified by AI technology. That's why we're releasing a new tool to help creators notify their communities when they share AI-generated material."
Gen Z Would Rather Be Influencers Than Astronauts
According to a Morning Consult survey, Gen Z is the most influencer-obsessed generation, with 81% of respondents saying they follow influencers on social media. Furthermore, they listed TikTok, YouTube, and Instagram as the most popular platforms for their favorite influencers.
This report explores what categories of influencers social media users follow, how much they rely on them for advice, and much more.
Gen Zers and millennials are more likely to rely on influencers for product recommendations and purchasing decisions. They are drawn to influencers with a similar but aspirational lifestyle who come across as authentic and knowledgeable.
57% of Gen Z respondents said they would become an influencer if given the chance, compared to 41% of all US adults. 30% said they would even pay for the opportunity. A famous survey in 2019 had "YouTuber" as the most popular dream job among US and UK tweens, outweighing China's top choice of astronaut.
Influencing can be lucrative, even for micro-influencers catering to a niche audience. Influencers also get free stuff, like products, food, trips, and event access.
3 Important Social Media Trends for 2023
As we head into the fourth quarter, a lot has transpired on social media this year. It has been difficult to keep up with new platforms and features. So far, here are Social Media Today's top 3 trends top three trends for 2023:
People are using LinkedIn more often
LinkedIn stated this month that sharing original content on the app increased by 41% year-over-year in 2022. Users continue to spend time on the website, and it does not look like this will change anytime soon, resulting in "record-level" engagement within the platform.
X's name change remains unpopular, while advertisers remain wary
We recently questioned users on the platform formerly known as Twitter about their in-app experience this year. So, while "worse" was the most popular single-experienced response, the majority of respondents (36.5% of responses) indicated that their experience on X had either improved or remained the same this year.
Instagram remains hugely popular, despite replicating other app features
Remember all of the features we have seen appear on Instagram this year and how they reminded us of another video-sharing app? Those additions have been beneficial, since Instagram remains the most popular app. TikTok has grown in popularity, particularly among younger audiences, although Instagram has steadily surpassed it in terms of usage, with consistent growth across all demographics.
Until next time!
