The Latest Social Media & Influencer Marketing News In October
Let’s dig right into the social media news you can use his week. That includes leveraging carousels in content marketing, how to leverage carousels through both organic and paid social, and Reddit changing how its users can opt-out of personalized ads.
Reels May Be Here To Stay, But Don't Say Goodbye to Carousels Just Yet
Carousels allow you to post multiple photos or videos in a single post, which can be a great way to tell a story, showcase a product or service, or keep an audience engaged on content for longer. Here are some of the benefits our clients can take advantage of using carousels on social media:
Higher engagement rates: Carousels tend to get more likes, comments, and shares/saves than individual photos or videos. This is because carousels are more interactive and require users to swipe to see each component of the carousel.
More reach: Carousels are also more likely to be shown to your followers in their feeds. This is because platforms like Instagram see carousels as more engaging than other types of posts.
More storytelling opportunities: Carousels allow you to tell a story or share multiple perspectives on a specific topic. This can be a great way to keep our audiences engaged and informed, and to hear from multiple POVs in a single post.
More product-focused opportunities: Carousels are also a great way to showcase products or services. You can use carousels to show different angles of a product, feature customer testimonials, or highlight various features and benefits.
You don't have to look far to see how Motion brings carousels to life for our clients. Just check out the Truluck's Instagram feed for some examples like this post.
Tips To Maximize The Effectiveness of Carousels (Organic & Paid)
We’ve talked about why carousels can be used by brands for their social media needs. So let me give you more tips for how to better utilize carousels on Facebook and Instagram (Meta) effectively. Because brands have an opportunity to showcase more of their content in multiple images. Encourage users to swipe, engage, click, and learn more about your organization or product by utilizing a variety of creative assets and hyperlinks to specific products or services.
Meta also has a function that allows you to adjust your carousel advertising so that the best-performing image displays first. Meta made this super handy infographic to assist in improving carousel performance.
Reddit Removes the Option To Opt Out of Ad Personalization
Reddit is constantly evolving its platform to compete and increase ad dollars. Reddit just revealed the option to opt out of personalized ads in the app.
"Reddit requires very little personal information, and we like it that way," says Reddit in a statement. Instead, our marketers rely on on-platform activity - which communities you join and quit, as well as upvotes, downvotes, and other indications - to determine what you might be interested in."
Most users' ads on the site will not change, and users who previously opted out of sharing on-platform behavior will not see more adverts. So, what effect will this modification have? It will enable Reddit to enable more tailored ad targeting, allowing users to view adverts that are more relevant to them based on their activity.
Reddit is also introducing a feature that allows users to opt out of specific ad categories such as alcohol, dating, pregnancy, weight loss, and gambling. Due to this, users will be able to restrict undesired ad exposure relating to specific themes.
Uncover the keys to gaining success with influencer marketing, and more deep dives on other social media or influencer marketing topics. And if you’re looking for more of my writing, like covering my favorite social media tools to use, like GoCharlie.ai, check my blog here.