Social Media & Influencer News In October
Happy October everyone! If you’re like me, you’ve been watching every scary movie and TV show available. But you’re here for the latest social media and influencer marketing you can use for your brand or team.
This week, we’ll talk about Instagram’s newest stickers as the platform prepares for the holidays, X explores ditching engagements in-feed, and Adobe reveals more tools for creatives and marketers when it comes to creating content.
Instagram Experiments with New Stickers to Spark Engagement
Instagram is testing new ways to spark engagement and keep users in-app longer. With the latest tactic involving these brand-new stickers!
Check out some of the new stickers below:
"App" sticker: a method for creators to directly promote other apps on Instagram and easily redirect viewers to another app from Stories. This is also an excellent opportunity for Influencers to promote specific apps.
"Music Pick" sticker: a mechanism for artists to allow respondents to share their favorite music songs right now. Curate a playlist for your group, interact with your audience, and develop online communities with audience-first content.
"Secret" sticker: a mechanism for creators to define personalized reactions for users who leave a message in response to the tale. A creator can also control who receives these hidden messages, which could be an excellent approach to increase direct response and interaction.
X Considers Removing All Engagement Counts and Buttons on Posts
X has recently made significant modifications to their platform and user experience. Their most recent thought is removing all interaction count and actions buttons from a post. The only button still visible is the view counter, which was added in December of last year. These metrics would only be visible to users when they clicked on and expanded a particular post.
Social media experts say the change is needless and would likely lower overall engagement as people do feel those dopamine hints when they see like and comments come through.. When Instagram removed the like count from posts in 2019, it observed a similar drop. Whether or not Elon will move forward with implementing user-experience change is still up to date.
Adobe Revealed Some Powerful AI Tools This Week
Since Firefly — Adobe's AI-powered text-to-image model trained on its stock imagery — debuted in March, it's been used to generate 3B+ images, according to Adobe CEO Shantanu Narayen.
At Adobe MAX, the company revealed Firefly Image 2, plus new and updated tools, including:
Generative Match: Allows users to upload a reference prompt and photo that AI can use to generate content with a consistent look.
Firefly Vector Model: Illustrator users can enter text prompts to get editable vector icons, images, and repeatable patterns.
Retype: Enables Illustrator users to turn static text into editable text by identifying similar fonts.
Adobe frequently stated that their AI tools would save designers, editors, marketers, and content creators time by automating laborious tasks while allowing non-designers to experiment. The question that remains across industries and one that has been brought to the forefront by the recent writers' and actors' guild strikes, is whether firms will embrace the time saved for more creativity and productivity or whether they will strive to cut pay, hours, or even replace their human employees with machines.
Are you looking for more like covering my favorite social media tools to use, like GoCharlie.ai. Or keys to gaining success with influencer marketing, and more deep dives on other social media or influencer marketing topics.
