Social Media & Influencer News You Need Before Halloween
It’s almost Halloween! But before we step away from our work and enjoy some tasty candy, let’s discuss the social media and influencer news you can use.
This week, Instagram announces a new feature to spark engagement, the effect YouTube has had on Alphabet’s business, and TikTok steps out from behind the screen and into the real world with a music festival.
Instagram Adds Polls in Comment Streams on Feed Posts and Reels
What's a great way to engage with your Instagram community in Stories, but will soon be coming to the comments soon? Polls! According to SocialMediaToday, Instagram polls are now being tested in the comment sections of in-feed posts and Reels, in addition to Stories and DMs.
The new feature will allow users to ask their followers questions and get their feedback in real-time. This can be used for a variety of purposes, such as getting feedback on new products or services, conducting market research, or simply getting to know your followers better. This is an excellent way for users to engage with their community and share feedback quickly and easily.
YouTube Is Having a Strong Quarter For Alphabet
Alphabet's Q3 2023 earnings were released on October 24th and while most of the news was around the company's cloud business, there were some unique social media insights. The earnings call showed YouTube advertising revenue beat analyst expectations, reaching $7.9 billion. This is up 4% from the same period last year.
YouTube's TikTok rival Shorts is now averaging ~70B daily views, up from 50B+ to start the year, and ad revenue beat expectations at nearly $8B last quarter. Overall, Alphabet's Q3 2023 earnings were mixed. The company's revenue growth returned to double digits, but its cloud revenue came in below estimates.
It's clear that Shorts are here to stay for YouTube, so now Alphabet needs to identify ways to drive more users to create and watch vertical, short-form video content.
TikTok Announces Live Concert Event to Showcase Music Trends
Following the success of TikTok influencers live-streaming popular music festivals like Coachella, TikTok is hosting its first-ever live music event, "In the Mix" on December 10. Guests can attend in person or watch via TikTok Live.
The event will feature four of the biggest genre-defining artists on TikTok and in the music world today: Cardi B, Niall Horan, Anitta, and Charlie Puth. Fans will enjoy a truly unique "up close and personal" experience, as the artists will be performing in the round.
"In the Mix" will take place at Sloan Park in Mesa, Arizona, and will be streamed globally via TikTok LIVE. Tickets will be required, and pre-sale tickets will be available exclusively on TikTok.
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