Social Media News You Can Use In November
Let’s dig into the social media news you can use this week. We’ll cover a new collaboration feature on Instagram, the most effective types of social media content, and TikTok’s plan for long-form video content.
And if you’re looking for more of my writing, check out this blog covering my favorite social media tools to use, like GoCharlie.ai.
Instagram Tests Collaborative Carousel Posts
Instagram recently added a new way to spark more engagements. The update enables others to add content to existing carousel posts. Users can submit photographs and videos for the creator's approval, which will be shown in the original carousel post. Submissions can be rejected, and the post will only appear on the creators' timeline.
This might be a fun approach, highlighting user-generated content (UGC), working with influencers and content creators, and driving more engagement with carousel content.
The Four Most Effective Content Types for Social Media
You've heard the content team talk about creating engaging and impactful content. But what is the most engaging content out there? Check out the four most effective content types below:
Educational content: Aim to teach your audience something new. It can span from how-to guides to case studies to tips and tricks. Educational content provides value by sharing your knowledge and expertise with your audience.
Visual content: Appeals to the eye and is highly shareable. This can include infographics, videos, and images, which are all great for visually conveying information and capturing your audience's attention.
Interactive content: Engages your audience and encourages them to participate. Polls, surveys, contests, and giveaways are all examples of how to make your content more participatory. Encourage your audience to get involved and interact with your brand.
Storytelling content: Connecting people with stories. Sharing customer success stories, employee spotlights, behind-the-scenes pieces, and user-generated content are all great ways to tell a story. Personalizing your brand through storytelling builds a deeper connection with your audience.
The effectiveness of each type of content may vary based on your target audience, industry, and the platform you're on, so it's essential to ensure you're taking those into account when determining which type of content to create.
TikTok Testing 15-Minute Video Uploads
TikTok is testing a new feature that would allow users to upload videos up to 15 minutes long, up from the current limit of 10 minutes. This change would give creators more time to share long-form video content, such as cooking recipes, beauty tutorials, and educational videos.
TikTok is also testing a horizontal (full-screen) mode, which would put it in more direct competition with YouTube, known for its long-form content. The move comes as TikTok faces increasing competition from other platforms, such as Instagram and YouTube, with their Reels and Shorts content, respectively.
It's unclear when TikTok will roll out the new 15-minute video upload feature to all users. However, the test suggests that the company is serious about expanding its long-form content offerings.
