More Social Media & Influencer News You Can Use
Happy August! Let’s dig into the social media news you can use his week. Today', we’ll be covering some best practices for YouTube Shorts, TikTok working to address AI-generated content,
But before you get caught up on these updates, be sure to check out more of my writing. If you’re looking for more like covering my favorite social media tools to use, like GoCharlie.ai. Or keys to gaining success with influencer marketing, and more deep dives on other social media or influencer marketing topics.
YouTube Shorts 101
This week one of our team members at The Motion Agency asked one our team members for some information on YouTube Shorts – so I wanted to share some best practices that we shared internally.
Make the initial few seconds of your video intriguing to capture and hold the viewer's attention (also known as the "hook"). You want your YouTube Shorts content is:
Relevant by featuring trending moments, cultural events, and songs
Relatable by using an authentic brand voice (ADD YOUTUBE SHORT) and even showing behind-the-scenes moments.
Rewarding by educating or entertaining viewers and making them feel good.
Consider incorporating text into your asset. Text as an introduction, a way to emphasize points throughout the video, or adding a CTA at the end serves to attract the viewer's attention and spark interest.
YouTube Shorts can be up to 60 seconds long, but they must be concise and easy to understand - they're called Shorts for a reason! Because YouTube Shorts loop, you should pace your work correctly and encourage replayability.
Finally, even though YouTube Shorts titles can be up to 100 characters long, only 40 will appear on-screen when viewed on the app. If you’re looking for more information, here's a great video outlining Shorts best practices from YouTube Creators for more information!
TikTok Adds New Required Labels for AI-Generated Content
Many social platforms are still figuring out how to coexist with the increasing presence of AI. Artificial intelligence is making it easier for creators to create content. TikTok is the latest app to implement new rules around AI disclosure. The platform has informed its users that AI-generated content must be tagged, or moderators will remove it.
TikTok's policies on this were amended back in March, but it is now enforcing the disclosure more strictly. Users will now notice a dedicated tag for AI material within the uploading steps. TikTok is enforcing this policy to stay ahead of AI-generated phony videos, often known as "deep fakes." The app isn't the first social platform to implement AI rules. Instagram also said earlier this year that it was creating AI-related content classifications.
Influencer Marketing Company Tagger, Acquired by Sprout Social
Some big industry news in the social media and influencer marketing world. As our partner, Sprout Social, a leading social media management platform, acquired Tagger Media, a social intelligence and influencer marketing platform, on August 2, 2023.
The acquisition will allow Sprout Social to offer customers a more comprehensive social media management solution. Tagger Media's influencer marketing and social intelligence capabilities will help Sprout Social customers to find and collaborate with influencers, measure the ROI of influencer campaigns, and track social media trends.
Sprout Social has over 20,000 customers, including brands like Nike, Coca-Cola, and McDonald's. And Tagger Media has over 10,000 customers, including brands such as Pepsi, Unilever, and Sephora. Sprout Social CEO Justyn Howard said the acquisition "will further establish Sprout as the leader in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale."
