The Latest Social Media News in August
Happy August! Let’s dig into the social media news you can use his week. We’ll cover Meta’s upcoming AI project, the latest user and performance data from Pinterest, and ways you can adapt existing content to social media.
But before you get caught up on these updates, be sure to check out more of my writing. If you’re looking for more like covering my favorite social media tools to use, like GoCharlie.ai. Or keys to gaining success with influencer marketing, and more deep dives on other social media or influencer marketing topics.
Meta's AI 'Personas' Might Launch Next Month
Meta is developing a new line of AI-powered chatbots that mimic human-like conversations. These chatbots, called "personas," can take on different characters, such as Abraham Lincoln or a surfer-like travel adviser.
Meta says these chatbots aim to increase user engagement on Meta platforms, such as Facebook and Instagram. Meta hopes these chatbots will provide users with a more personalized and engaging experience, making them more likely to spend time on these platforms.
Surely nothing can go wrong with these chatbots, such as privacy concerns and the potential for addiction. However, Meta believes that the benefits of these chatbots outweigh the risks.
Pinterest Reports Slower User Growth In Q2
Pinterest released its Q2 2023 Performance Update, report, which revealed some issues about the platform's general growth. While the platform is still expanding, it is doing so at its slowest rate yet. Pinterest attracted 2 million new members in the second quarter of this year, bringing the total to 465 million monthly active users. The most alarming aspect for Pinterest is that it is losing ground in its most crucial markets, such as the United States and Europe.
On the plus side, Pinterest's younger readership is rapidly expanding. According to the research, "In Q2, Gen Z were our largest contributor to overall engagement growth and the fastest growing cohort, growing by double digits and accounting for a larger portion of our overall mix."
While Pinterest may not outnumber the other social platforms in terms of active users, it remains a vital platform. Its huge network of people with diverse interests can assist numerous brands in reaching their target audience.
Ways to Adapt Content for Social Media
If you couldn't tell by all the latest changes to the most popular social media platforms, it's clear that these companies view social media as more of an entertainment platform than one for connection. People use social media to watch videos, listen to music, and even play games. This trend will only continue, so brands need to find ways to integrate entertainment into their social media strategies.
Another way is through User-generated content (UGC), a powerful tool to spark entertainment and engagement. UGC is content that is created by everyday users rather than brands. This type of content is often more authentic and engaging because it feels and looks authentic.
And short-form video content continues to be the most engaging post format on social media. People are more likely to watch and share short-form videos than longer videos. This is why platforms like TikTok and post formats like Instagram Reels have succeeded.
