More Social Media News For You in March
Here are three social media and influencer marketing-related news that you need to know in March. This week, we dive straight into the latest U.S. legislation around TikTok, Google adding social media posts to business listings and Meta continues to update it’s platform with new capabilities.
Is a Real TikTok Ban Approaching?
In a rare bipartisan action, the House passed legislation to effectively ban TikTok with a vote of 352-65 yesterday. This marks the furthest federal legislation targeting TikTok since lawmakers began wondering whether the app's Chinese ownership jeopardizes national security. The law that would force TikTok's parent company, ByteDance, to sell or shut down the app is now before the Senate.
Senate Majority Leader Chuck Schumer has been noncommittal and has yet to state when he will bring the plan to the Senate floor, laying the groundwork for a potentially lengthy process to pass it. Some senators, including Rand Paul, are concerned that the plan may violate free speech.
For brands and advertisers, experts believe that creators and their followers will turn to Instagram, Facebook, YouTube, and Snapchat to compensate for the loss.
Google Adds Social Media Posts to Business Listings
In October 2023, Google added the option to integrate social media profiles via social icons into their business listings. Google has added a new part to its business search results that displays the most recent social media posts from related profiles in a sub-section called Social Media Updates.
This new feature allows businesses to highlight current material from Facebook, Instagram, YouTube, LinkedIn, Pinterest, X, and TikTok through the Google Business dashboard. After linking the social profiles in the Google Business dashboard, social material will automatically populate and show near the bottom of the Google Business search results.
Meta to Update Advertising Features For Brands
Facebook and Instagram generate tens of billions of dollars in advertising income each year. Meta platforms are improving their capabilities, employing AI-driven techniques to provide more audience and creative alternatives for their advertisers, to keep their lead over other social media sites.
Meta recently announced changes to its automated Advantage+ programs. According to Meta, Advantage+ campaigns "leverage machine learning to help you reach valuable audiences with less set up time and greater efficiency... require fewer inputs during campaign creation, simplify audience options and streamline the creative management process."
These enhancements feature Advantage+ creative optimizations, such as automatically optimizing video uploads for Reels placements with a 9:16 ratio and letting companies to instantly generate various ad formats based on the assets they select.
Looking for more? Be sure to check out more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. Or get the keys to gaining success with influencer marketing, and more deep dives on other social media or influencer marketing topics.
