The Social Media News To Help You in March
Happy International Women’s Day! Here’s to all of the amazing women in our lives and those that came before us. Here are three of the social media and influencer marketing-related news you need to know in March.
This week, we take a look at Rival IQ’s new social media benchmark report, recent U.S. legislation attempting to ban TikTok, and Instagram is discussing adding a new feature when it comes to direct messaging.
Rival IQ Shares New Social Media Benchmarks Report
Brands have relied heavily on social media to communicate with customers and market their products or services. However, with the ever-changing social media landscape, brands must keep up with the latest trends and metrics to evaluate their content's performance.
The most recent Social Media Benchmarks report from Rival I.Q. provides some further context, with insights into the average engagement rates companies in various industries are recording across the most popular social media apps.
Rival I.Q.'s research includes some intriguing insights into brand engagement and what we, as advertisers, can expect to see in terms of performance. But, in the end, the actual outcomes of our clients' content will depend on how well we understand their target audience and how we can drive action based on that.
U.S. Senators Raise New Push to Ban TikTok
Surprise, surprise. I‘m talking about TikTok again. According to a story published by Reuters, "a bipartisan group of U.S. lawmakers is introducing legislation that would give China's ByteDance about six months to divest popular short video app TikTok or face a U.S. ban."
The new effort, led by Reps. Mike Gallagher and Raja Krishnamoorthi seek to "address national security concerns posed by Chinese ownership of the app."
And there even appears to be alignment with President Biden if this bill ends up on his desk. Will the United States succeed in banning TikTok this time after several attempts?
Instagram Adds New Features to Direct Messaging
Instagram's user engagement has shifted towards direct messages over in-feed postings. And, like any good platform, Instagram is embracing the shift and evolving to improve the D.M. experience.
They recently announced numerous enhancements to direct messages, including:
You can now edit messages for up to 15 minutes after hitting send.
You can pin your favorite or most essential chats (up to three!) to the top of your inbox for quick access.
Read receipts can be turned on or off for all or select chats.
Continue reading the updates and learn how to use them here.
Are you looking for more like covering my favorite social media tools to use, like GoCharlie.ai. Or get the keys to gaining success with influencer marketing, and more deep dives on other social media or influencer marketing topics.
