More Social Media News For You In November
Without further ado, let’s get into the social media and influencer news you can use to get a head start on the week ahead. Today, I’m covering Pinterest's upcoming live shopping event, more Twitter drama (surprise!), and TikTok launching the first phase of their shopping capabilities.
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Pinterest Live Holiday Shopping in the U.S. and Canada
Social media networks are capitalizing on the notion that the holidays are synonymous with shopping. And Pinterest is enhancing its ability to shop with its first-ever live holiday shopping event.
Pinterest TV, which debuted in the US last year, is now accessible to watch in Canada, focusing on holiday shopping inspiration. Pinterest TV was developed to give creators and retailers access to live, original video content.
'Shop the Holidays on Pinterest TV' will debut on Pinterest from November 15–December 18, with 10 hours of daily content airing in the US and Canada. That's more than 40 hours of shoppable content featuring more than sixty businesses and four significant publishers.
Pinners will also join in on thoughtful meditation breaks, learn about shopping tips and tricks, and have exclusive access to real-time product drops. Given Pinterest is one of the largest search engines on the Internet, it only makes to increase its eCommerce capabilities.
Chaos at Twitter Continues
Do you recall when we said this would be our final update on Elon Musk and Twitter? I take back what I said; we will continue to cover this mayhem.
Since Elon Musk took over Twitter, it's been quite the sight. Shortly after it started, the $8 blue-checkmark verification was pulled, only to be reinstated and accompanied by an additional gray checkmark for designating an actually verified account as opposed to a phony one. The company's top executives have all left, and layoffs are still happening. As "extreme content" becomes more acceptable on Twitter, businesses continue to remove their advertisements from the site. And according to Bloomberg, even Elon Musk openly issued an early warning about insolvency.
Long story short, Twitter is having some problems.
Tiktok Explores in-app Shopping Features
Do we see a trend here? Although Tik-Tok's shopping experience has yet to take off as quickly as the company hoped, the platform is gradually increasing its in-app purchasing capabilities. The first phase of its TikTok Shops integration in the US was recently unveiled, emphasizing in-feed eCommerce.
This emphasizes how crucial it is to get in-app shopping going before the busiest shopping season of the year. TikTok's new endeavor comes at a politically sensitive time. Recently, an FCC commissioner, two Republican lawmakers, and a consumer advocacy group have all asked for the social media app to be banned in the US and for lawmakers to launch an investigation into the corporation.
Until next time!
