3 Ways To Create More Social Media Engagement For Your Brand

As I write this, I’m in the midst of two pitches, and surprisingly enough, both have asked our agency for strategic thinking around how to drive more engagement on their respective social media channels. While each business is in a completely different industry, I see the overlap in the tactical ways to do so. So in this blog post, we will discuss ways to increase engagement on social media. We'll talk about how engaging on social media can help grow your business and some tips and tricks for boosting your overall social media engagement every month.

Want more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.

Boosting Your Social Media Engagement

At Motion, we work daily to guide our clients on the best ways to align their overall marketing strategy, with their overall brand needs. Whether that's for Public Relations, Web, Marketing Collateral, or overall brand positioning. But most importantly, we focus on their audience's needs, which are not always aligned with their overall business needs. 

When it comes to social media and content strategy, we weigh the insights, data, and engagement rates to determine what's best for our client, from increasing social activity to launching on additional platforms. We even explore the frequency with which we post and promote our client's content. 

Social media engagement is vital for promoting your brand’s services or products to a broader audience. Posting consistently is essential for achieving strong organic reach, and using personal profiles to amplify your business' visibility can help. For example, if you have a personal Instagram page that promotes your business, you may want to share some of your business posts from your personal page as well. This can help increase the reach of your brand’s posts and bring in more attention from potential customers.

Additionally, tools like Hootsuite or Sprout Social can help you track how many people are viewing and engaging with each social media post, giving you valuable insights into how best to promote and grow your brand on social media. You can use this content to better shape your overall content strategy.

How Engaging On Social Media Can Help Grow Your Business

Engaging on social media is essential to growing your business’s social media presence. Regardless of platform, staying top of mind with your consumers is more than just pushing out your own content. Great social media is about joining conversations and building on them. That doesn't mean only replying to people talking directly to you. I'm talking about joining conversations relevant to your organization. Things like general chatter about your industry, the impact of a relevant news event or cultural moment, and even introducing community members to one another to spark further discussions.

By commenting and interacting with other people, you can help draw in followers who are interested in what you have to say. Additionally, engaging on all platforms (Facebook, Twitter, LinkedIn) helps you build a wider following. Commenting and interacting as your business offers an opportunity to get your brand in front of the right consumers. I always recommend that my clients find ways to show up in their target audience’s feed authentically.

By posting interesting and relevant content to your followers, you can ensure that they will likely engage with it. Additionally, by following other businesses known for engaging with their followers on social media, you can learn from them and improve your marketing strategy. Furthermore, being engaged on social media will show potential customers that you are interested in what they have to say, which can lead to more business opportunities! Even if it takes longer to see the impact of your community engagement efforts, I can tell you it won’t happen on its own.

Engaging With Industry Leaders To Grow Your Follower Base

Another tactic similar to what I just mentioned is to engage with industry leaders via their social media channels. Similar to showing up authentically in-feed, you can position your brand closer to those who are looking to buy or learn from the best. So find opportunities to comment on other people's posts, which shows interest in their work, and increases your overall reach. And by engaging with industry leaders, you’ll gain valuable insights that can help you improve your work.

Don’t know where to start? Begin by searching for industry leaders and what social media platform you think they’re like only. Remember, not all industry leaders are active on every social media platform, so it's important to prioritize your search based on the platforms you plan to use most. Once you've found a business leader that interests you, follow them and engage with their content. Commenting on their posts is a great way to show your support and can introduce you or your business to their audience. Additionally, ask them questions about their work or share insights you've gained from following them. By engaging with industry leaders, you'll grow your follower base and learn valuable information that can help improve your work.

In Conclusion

Brands and organizations like yours have an opportunity to play a vital role in your community's daily lives, in a way that feels natural and non-invasive. There are a number of ways to increase your social media engagement, and by utilizing these tips, you can boost your reach and grow your business. So what are you waiting for? Start thinking about your engagement strategy today!

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