More Social Media News You Can Use In June
This week, we’re talking about everything you need to know about Meta’s new Twitter alternative, Instagram Notes is now adding music tracks, and LinkedIn came out with their 2023 B2B Benchmark Report.
Before you dig-in, you can read more of my writing, like covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
Meta's Alternative to Twitter: P92
Meta is working hard on their latest program, P92, which appears to be a Twitter clone. The new software will be a stream of text updates, but users will be able to add photographs and videos to each post, much like Twitter. Users will be able to respond to individual messages and like and share them. The app's home feed resembles a current DM thread, with four tabs for the main feed, favorites, your profile, and a compose button.
Users will be able to create accounts using their Instagram credentials, and their username will be the same as their Instagram profile. Meta still needs to provide a release date or timeframe for the new app, though there are reports that it may be available this summer. Read more here.
Add Music Tracks to Instagram Notes
With the addition of music tracks to Instagram Notes, Meta is introducing a new way to engage via Instagram DM. SocialMediaToday states that users will be able to share song excerpts with your followers via Notes, and your chosen music track will appear at the top of your followers' inboxes next to your profile photo. Instagram reports that Notes are popular with teenagers, with over 100 million teen accounts sharing notes in the last 90 days. What song would you recommend? To get started, follow these step-by-step instructions:
LinkedIn 2023 B2B Benchmark Report
I wanted to share the 2023 B2B Benchmark Report from LinkedIn. This report provides insights into the latest trends and strategies in B2B marketing. The report found that B2B marketers increasingly focus on data and analytics to drive results. They're also investing more in content marketing, social media marketing, and thought leadership. Here are some highlights from the report:
Roughly 50% of B2B leaders say they are optimistic they can drive revenue in the coming year. Increasing budgets may fuel this optimism.
While some minimal differences exist, B2B leaders across regions expect budgets and spending to increase in the coming years.
Roughly 2/3rds of C-suite members say the role of the CMO has increased in importance over the past two years, while around half say CMOs have a more direct role in driving revenue and growth now.
