Ways to Increase Engagement on Social Media
In this blog post, I will discuss ways to increase engagement on social media. We'll talk about how engaging on social media can help grow your business and some tips and tricks for boosting your social media engagement. By the end of this blog post, you should better understand how to increase your social media engagement and why it's crucial for your business.
Why Community Engagement Will Help Reach New Audiences
Commenting and interacting as your business is happening offers an opportunity for potential followers to get closer to your brand and learn more about what you stand for. One tactic I love to use, especially for Consumer-Packaged Goods brands, is showing up where your target audience least expects it. On social media, that’s often in the comments or replies of relevant content. So by commenting and interacting with others within their content or other trending posts, you can draw in potential followers interested in what your business has to say. Over time, this strategy is a great way to build brand awareness and learn more about your target audience.
Additionally, being engaged on all platforms (Facebook, Instagram, Twitter, LinkedIn, etc. ) helps build a wider following, indicating that your brand or business is active on these platforms. Commenting and interacting as your business is happening offers an opportunity for potential followers to get closer to you and learn more about what you do. Ultimately, engaging on social media will help your business grow faster than if you didn't!
One of the benefits of being engaged on social media is that you can reach a larger audience by getting your content and comments in front of the right folks. By posting interesting and relevant content to your followers, you can ensure they will likely engage with it. Additionally, by following other businesses engaging with their social media content, you can learn from them and improve your marketing strategy. Furthermore, being engaged on social media will show potential customers that you are interested in what they have to say, which can lead to more business opportunities! Ultimately, engaging on social media will help your business grow faster than if you didn't and strictly post content.
Boosting Your Social Media Engagement
Garnering engagements via likes, comments, retweets, shares and more is vital for promoting your business, and products to a broader audience. Posting consistently is essential for achieving strong organic reach, and using personal profiles to amplify your business' visibility can help. For example, if you have a personal Instagram and LinkedIn page that you feel comfortable promoting your business, you may want to share some of your business’s top-performing content on your personal pages as well. Don’t just reshare it as-is; add some additional context so your audience knows why they’re seeing it. Utilizing engagement-first tactics (such as sharing content from your business page on your personal profile) can help increase the reach of your posts and bring in more attention from potential customers.
Not sure what content you should post for your brand to drive the most engagement? You may need to conduct a content audit to understand what types of content are best resonating with your audience. And tools like Hootsuite or Sprout Social can help track how many people view and engage with each post, giving you valuable insights into how best to promote and grow your brand on social media.
Engaging With Industry Leaders To Grow Your Follower Base
Engaging with industry leaders is a crucial way to grow your follower base. Similar to the first topic we discussed, following the subject matter experts in your industry or field can help your business gain exposure by introducing it to an audience you know has at least some interest in what you have to offer. When relevant and providing value to the conversation, commenting on other people's posts is a great way to show interest in their work and increase your reach. Engaging with industry leaders can help you gain valuable insights that can help you improve your work.
You can start by searching for industry leaders on social media. Not all subject matter experts are active on every social media platform, so it's essential to prioritize your search based on the platforms you plan to use most. Don’t waste time on engaging with content on a platform you don’t plan to have a presence on.
Once you've found a subject matter expert or industry leader that aligns with your business or industry, follow them and engage with their content. Commenting on their posts is a great way to show your support and increase your reach. Additionally, you can ask them questions about their work or share insights you've gained from following them. By engaging with industry leaders and subject matter experts, you'll grow your follower base and learn valuable information that can help improve your work.
In Short
Engaging on social media is essential for any business owner who wants to promote their content and products. From meeting your target audience in the comments to engaging with subject matter experts and industry leaders, there are several ways to increase your social media engagement. And by utilizing these tips, you can boost your reach and grow your business. So what are you waiting for? Start engaging with your audience today!
Are you looking for more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
