The Latest Social Media News In June

This week, we look at ways you can improve your social media content on LinkedIn, Instagram is testing out a feature to download Reels directly to their device, and TikTok faces another shakeup at the executive level.

But before you get caught up on the latest social media news in June, be sure to check out more of my writing, like covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog. 

LinkedIn Tips to Make Your Content Stand Out 

We're always looking for best practices and recommendations on how to stand out on LinkedIn for ourselves and our clients at the Motion Agency. Here are a few tips and tricks to help you get your LinkedIn paid and organic content noticed: 

Social media users are eager to participate in online conversations and is one of the reasons why they are online in the first place. To ensure they do engage with your content, try offering them something in exchange for their participation. This can be as simple as inviting them to vote in a poll.

• Content that challenges the status quo is more likely to be discovered. Encourage users to stop scrolling by providing engaging, fascinating, or disturbing material. Users are more inclined to pause and interact in this manner. Be aware, though, that they may disagree with the content. 

• Inspiration goes a long way. Triggering an emotional response is a good way to increase engagement.  

• Visuals can have an impact. Using the correct visuals in the right formats helps boost user engagement. 

• Concise headlines are preferable. Shorter, purposeful headlines are more likely to entice readers and urge them to read your content. 

Instagram Will Now Allow Users to Download Publicly Posted Reels Content 

SocialMediaToday is reporting that select users on Instagram can now download publicly uploaded Reels directly to their camera roll as an additional way to share video content and increase overall reach across numerous social media platforms. On the video asset itself, the downloaded clips will include the original Instagram creator's username. 

According to Adam Mosseri, this functionality will allow for more TikTok material to be shared, even without a direct link back to the creators' profiles, and can serve to promote users’ branding by including their username on the clip.

Creators can disable downloads in their Account Settings, and there are currently certain limitations, such as audio issues caused by Meta's music licensing arrangements. 

TikTok COO Vanessa Pappas to Step Down After 5 Years

Vanessa Pappas, the chief operating officer of TikTok, is stepping down from her role after five years with the company. Pappas will be leaving TikTok on July 1st, and she will be replaced by Leslie Lee, currently the company's chief financial officer. 

Lee's appointment as TikTok's COO is seen as a sign that the company is looking to strengthen its financial and operational capabilities. TikTok is currently facing a few challenges, including regulatory scrutiny in the United States and India. 

TikTok also faces competition from other short-form video platforms, such as Instagram Reels and YouTube Shorts. However, TikTok remains one of the world's most popular social media platforms, with over 1 billion active users.

Thanks for reading as always! Until next time!