Social Media News For You In January
This week, we’re diving deeper on all things YouTube and how utilizing hashtags on LinkedIn may not have the impact you’re expecting like it does on other platforms like Instagram and TikTok.
Are you looking for more like covering my favorite social media tools to use, like GoCharlie.ai. Or keys to gaining success with influencer marketing, and more deep dives on other social media or influencer marketing topics.
Short-form Video Moves Beyond Mobile Devices
Speaking of short-form video content, this type of video has always been associated with watching on one's mobile device. However, consumers are now utilizing their connected TVs (CTVs) to view it. According to internal data, views of YouTube Shorts on CTVs have increased by more than 75% in the United States and 100% globally, demonstrating that vertical video content is popular even in horizontal formats.
It's a new chapter in the streaming experience, and we anticipate that other video platforms will heavily rely on non-traditional, multi-format commercials to help advertisers find new ways to connect with viewers. Like social media content, more engaging ad experiences capture and hold viewers' attention. Platforms have already begun to explore more immersive tactics, with short-form ads on CTV, shoppable TV ads, stop ads, and even 'zen ads.'
Do You Need to Use Hashtags on LinkedIn?
As the algorithms of the most popular social media platforms continue to evolve, the necessity for hashtags to enable one's content to be found has decreased. Social media platforms are now far better at capturing the full context of a post's text, including pictures, user history, and all keywords. But is that true on a platform like LinkedIn, where content is more for professional content and B2B organizations typically thrive?
According to SocialMediaToday, LinkedIn says "Using hashtags can be a useful tool for visitors to quickly understand what a post is about and find other similar topics. To be most successful, hashtags should be directly related to the post's theme. In addition to hashtags, we use conversation topics and keywords to find relevant material."
We can infer from this that LinkedIn relies less on hashtags for users to discover new posts, but your content can still utilize hashtags to increase the impact and reach of your postings. You want to ensure that your hashtags are relevant to your content.
YouTube Adds Simplified Tools to Edit Long-Form Clips into Shorts
YouTube is making it easier for content creators to start publishing YouTube Shorts by enabling them to create short-form video content with their Shorts editing UI and the "remix" feature. Creators can now repurpose existing long-form content and resize it for YouTube Shorts, avoiding the need to reshoot any additional footage.
At the Motion Agency, we've seen the rise of YouTube Shorts, which is YouTube's fastest-growing content type, now driving more than 50 billion daily views in the app. Want to learn more, just watch this Short from YouTube?
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