The Latest Social Media News You Need to Know in January
Happy New Year! This week, we’re looking at how brands can craft strong hooks on social media, the controversial social media law in Ohio has been paused by a federal judge, and a cool campaign by Burger King Brazil has hungover adults submitting selfies.
Are you looking for more like covering my favorite social media tools to use, like GoCharlie.ai. Or keys to gaining success with influencer marketing, and more deep dives on other social media or influencer marketing topics.
How to Master Scroll-Stopping Social Media Hooks
Like most forms of advertising, a hook is an eye-catching, scroll-stopping line of copy that serves as the first point of interaction between marketers and their audiences. And on social media, brands, and content creators want their hooks to pique the interest of their target audience and entice them to interact with their content. A compelling social media hook can relate to your target audience by prompting them to take action with your content.
If your content isn't driving the types of engagements you're used to seeing, tweaking your copy may be worthwhile. Here are some elements that effective social media hooks have in common:
Be short, sweet, and to the point
Authenticity wins.
Relevance is queen (or king)
Speak your audience's language
Match the mood
Want to get inspired? Check out this list of 100+ social media hooks!
Ohio's Child Social Media Law is Paused
The state of Ohio recently enacted legislation that would have gone into effect on January 15th, requiring social media platforms to obtain parental consent before creating accounts for minors under 16. However, a federal judge decided that the law "violates the First Amendment in breathtakingly blunt ways" and halted the legislation from being implemented.
The regulation was inspired by widespread public concern about the harmful effects of social media on mental health. NetChoice, a tech sector organization comprised of Meta, Google, TikTok, and Snap, is challenging the law. The group claimed the measure violates the First Amendment rights of minors in Ohio and those of social media corporations.
Burger King In Brazil Uses Facial Recognition to Give Discounts to Hungover Adults
Burger King launched a new campaign called "Hangover Whopper" that used facial recognition technology to determine a customer's hangover level and offer a discount on a Whopper sandwich. The campaign was accessible through the Burger King app until January 2nd.
The campaign used facial recognition technology to determine a person's "hangover level" on a scale of one to three. It would then provide a coupon for the Whopper Jr. Double, Whopper, or Whopper Double, depending on their hangover level. The selfies could then be shared on social media, expanding the campaign's reach.
This is just another of Burger King's latest in a series of playful marketing campaigns to drive user engagement when it comes to the Burger King app.
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