Social Media News To Start Your Week
Let’s get right into the social media news you need to start your week without further ado. We’re covering all things, Meta, this week. If you’re new to my website, you can see more of my latest social media updates and more deep dives on specific topics on my blog,
Instagram Changing Videos On The Platform
Meta followed the PR playbook and announced big Instagram news on a Friday. If you haven't already noticed, Instagram is adjusting its platform to match trends on TikTok and updating the platform so that every video post from now on will be a Reel.
Instagram combines the video and Reels tabs on user profiles into a single tab. Do you like your video content as is? Don't worry; videos posted before this change will still be available.
Whether or not consumers embrace this trend remains to be seen, but brands can expect more Reels content to close out the year. Since the introduction of Reels on Instagram in 2019, the average engagement rate for feed posts (excluding Reels and IGTV) has decreased by 44%, according to Later.
How to Leverage Instagram's Latest “Pin” Feature
Instagram announced its new grid pinning feature in June, similar to the pinning features seen on Facebook and Twitter. You can pin up to three posts to the top of your profile grid using the new feature. After finding the post you want to pin, tap the three dots in the upper right, and click "pin to your profile." And you're finished! To unpin, repeat the process but select "unpin from profile" from the menu.
Choosing which posts to pin for a brand can help their overall marketing efforts. Brands should ensure their pinned content aligns with their marketing strategy and that it is rotated out every couple of weeks to avoid it becoming stale. Using the pinned feature to promote launches and exclusive offers is an excellent way to draw attention to that content on your profile and increase viewership.
Meta Tweaks Facebook to Act More Like TikTok
Meta recently announced that they would be updating Facebook further to imitate TikTok, one of their main competitors. There will now be two feeds available.
"Home" is the new name for the tab that appears when you first launch the app, and it is intended for algorithm-based discovery with Reels, Stories, and other personalized content. Then there's a brand-new "Feeds" tab with recent posts from friends, groups, Facebook Pages, and favorites.
The Feeds tab reverts to Facebook's original social media experience, with your content focused on activity and posts from your friends and groups. On the other hand, the revamped Home feed reflects Meta's continued desire to chase TikTok by separating content from people you don't want to miss and posts the algorithm thinks you'll enjoy.
I hope you found these updates on the latest social media news informative and valuable. Are you looking for more information? Check out my blog, as I’ll provide you with the latest social media news worth knowing.
