Social Media News You Need To Know
I am excited to share the latest social media and influencer marketing news you need to know. If you've visited my site before, you know I've recently posted a few recent blog posts. If you're new to my website, visit my blog and take advantage of all the insights I've shared.
Without further ado, let's dive into this week's social media news you need to be aware of.
More Updates In The Twitter and Elon Musk Saga
Elon Musk's story has taken yet another turn: A Delaware judge ruled that Twitter and Elon Musk will go to trial in October over whether the billionaire must complete his $44B acquisition of the social media company. The decision was the first in a lawsuit filed by Twitter earlier this month to compel Elon Musk to complete this historic transaction. Once the world's richest man, Musk agreed to buy Twitter in April but fast-forward two months, and he now wants to cancel the deal. Twitter hopes the trial proceeds quickly to reduce uncertainty within the company and avoid further damage to the company's stock value.
And as an avid Twitter user, I, unfortunately, don't see a positive outcome from this. Best case, Twitter gets paid more than the $1B Elon Musk owes them, but the impact on employee morale, stock price, and undoubtedly future deals even if the deal doesn't go through. Any other scenario, in my opinion, is worse for Twitter and its users.
Instagram Reel Ideas for Your Business
As TikTok's popularity grows over time, Instagram continues to work hard to counteract its growth with the expansion of its Reels feature. Even recently, Instagram announced that all video content posted on their platform moving forward would be classified as a Reel. Just like TikTok, Reels can be used to the advantage of a business. Easier said than done, but try to avoid creating Reels from scratch if you can.
One simple way to create a reel is timing static images to background music. This social media tactic enables a brand, regardless of size, to repurpose existing photos while avoiding additional resources required for a typical video asset. Something I tell my team is to find ways to extend the life of a piece of creative by repurposing existing creative.
A final tip from our team, share user-generated content (UGC). I've previously talked about User-Generated Content in the past, but this tactic frees up creative resources and allows brands to delegate content creation to their brand advocates.
TikTok is Eating Into Google's Search Business?
Say hello to "Just TikTok it." and goodbye to "Just Google it." At a recent tech conference, Google Exec Prabhakar Raghavan made the stunning admission that roughly 40% of Gen Z prefers searching for information via TikTok or Instagram over Google.
As we continue to uncover generational shifts in consumer behavior, younger people are more interested in using TikTok or Instagram to discover their next favorite restaurant. Google also sees this negative trend regarding product searches, with internal data showing that roughly 55% of product searches start on Amazon, not Google.
How is Google looking to adjust? By improving their search features, such as leveraging AI that will prioritize relevant video results, including those on TikTok and Instagram.
That's it for this week's social media news worth knowing! What other marketing or social media tips do you know that would be helpful to other digital marketers? Be sure to visit my blog for more social media-related content.
