Social Media News Worth Knowing In September
Let’s get right into the social media and influencer news you can use to start your week. We’re covering why YouTube’s strongest asset is its ever-growing library, 23 useful Instagram Story hacks you can use today, and how Tik-Tok’s thunder is being stolen by content creators making the switch to YouTube Shorts.
If you’re new to my website, you can see more of my latest social media updates and more deep dives on specific topics on my blog.
Why YouTube's Best Weapon is its Asset Library
In 2021, Amazon, Disney+, and Netflix spent a combined $55B to enrich their content libraries, which roughly equals:
50k hours for Amazon
4.5k hours for Disney+
40k hours for Netflix
But what if I told you that over 500 hours of video content is uploaded to YouTube every minute? How many hours do you think that is per year? 262,080,000 hours of content, to be exact.
Every three hours, YouTube adds as much content as Netflix and Amazon's entire catalogs combined, or 20x Disney+'s.
That amount of content means there's something for everybody on the app, across generations. A recent poll states that 95% of teens use the app.
23 Instagram Story Hacks For You and Your Brand
With a 24-hour lifespan, Instagram Stories may seem insignificant, yet many brands and consumers love using them to share content. Are you maximizing your brand's use of Stories? Most likely not, as these various Story hacks from Business Insider can assist you in using Instagram's top feature to create more intelligent, imaginative, and exciting content.
For example, using closed captions, adding a background image, or hiding hashtags "off-screeN' are a few worth implementing regularly. Visit the link below on how to make your Instagram Stories, both personal and professional, stand out.
YouTube Shorts Stealing Content Creators From TikTok's
We are all aware of TikTok's growing popularity, and it's here to stay. Other social media platforms have also taken notice of this trend. With its YouTube Shorts feature, YouTube is one of the most well-known platforms that has dabbled in the "short-form video" field. Over the past two years, they have been developing this feature and recently announced a monthly user base of over 1.5 billion users.
In essence, YouTube Shorts is an app within the YouTube platform, where users can shoot and share short videos, similar to TikTok. However, YouTube is stepping it up by generating additional revenue from its content. On their platform, they're introducing a new ad option that will offer content creators up to 45% of the money generated by ad sales.
According to executives from YouTube, they want their creators to "make more money under this new advertising strategy, which is geared for long-term sustainability." TikTok and other short-form video platforms do not currently offer their producers as much revenue. If this trend continues, YouTube will be one of the best places for creators to make a career.
That's it for this week's social media news worth knowing! What other marketing or social media tips do you know that would be helpful to other digital marketers? Be sure to visit my blog for more social media-related content.
