Social Media News You Need To Know
Let’s get right into the social media and influencer news you can use to start your week. We’re discussing the impact of iOS privacy changes leading to more influencers, tips for creating engaging carousel posts, and how small businesses can use social commerce for success.
If you’re new to my website, you can see more of my latest social media updates and more deep dives on specific topics on my blog,
iOS Privacy Change Leading to Influencer Partnerships?
Following last year's iOS privacy updates, brands are still trying to figure out how to make an impact through advertising. Many advertisers are shifting their marketing budgets away from paid social and toward influencer marketing.
Influencers can help brands reclaim some of their power and efficacy. This shift can also be seen in the influencer marketing sector, which increased to $13.8 billion in 2021 from $9.7 billion the previous year.
Many influencer marketers believe that Apple's privacy improvements have given them an advantage in the market and that the sector's recent rise may be partly due to the industry's increased focus on privacy.
At our agency, we see this as well, with multiple clients launching multiple influencer campaigns to close out 2022.
Tips for Creating Engaging Carousel Posts
We mentioned that Instagram is currently seeing the most reach with Reels, but carousel posts are also a great way to promote your content. There are numerous ways to use carousels to benefit your brand; here are a few of our favorites.
The traditional photo dump. You've probably seen it before, and you've probably done it yourself. Dumping a slew of photos or videos (no more than ten in a carousel) into one post to help tell your story. Photo dumps are popular among creators because they feel more authentic and personal.
Carousels can also be used to display behind-the-scenes content. Taking your audience behind the scenes of a shoot or event is an excellent way to increase participation. Showing users what happens during a photoshoot and the less filtered content that is captured can aid in the formation of trust and a connection with your audience.
Carousel posts are great for sharing more content and increasing your audience's visibility.
How to Use Social Commerce for Small Businesses
What is social commerce, and how can it help you serve your clients? Social commerce is a great way to simplify the buying process for potential and current customers of small businesses.
Social commerce is the practice of selling products directly to customers through social media platforms. Social commerce accelerates the purchasing process by keeping customers on the site where they first saw your product. The consumer's shopping experience becomes easier and more seamless, and brands generate more sales and revenue through social media.
Many of our small-business clients can benefit from the social commerce revolution by integrating their e-commerce stores with social platforms (for example, creating product-tagged posts) or hosting live shopping events on platforms such as Instagram and TikTok.
That's it for this week's social media news worth knowing! What other marketing or social media tips do you know that would be helpful to other digital marketers? Be sure to visit my blog for more social media-related content.
