The Social Media News You Need To Know In June
The weekend is coming to a close, but before we start a new week, I have the next installment of social media news you can use. This week, we’ll take a look at how Snapchat is celebrating and recognizing Pride Month, the power of Artificial Intelligence in Content and PR roles, and a fun campaign from Wendy’s as they promote their Frosty dessert in the summer month. Let’s dig in!
Snapchat Celebrates Pride Month
Happy Pride Month! Snapchat is introducing new functionalities this month in honor of Pride Month and the LGBTQ+ community. Switch up your Bitmoji's style with new Pride-themed clothes, including the limited-edition 'Be True' Nike hoodie (and celebrate in real life with the actual hoodie, which is available on Nike.com).
Another new tool is the SEEN Camera lens, which provides prompts, questions, and AR effects to encourage people to engage and share their unique Pride Month tales. Snap will also release new Pride filters, stickers, and other additions throughout the month.
How AI Can Be Used in Content and PR Roles
Our AI Think Tank shared many great insights into how Artificial Intelligence will likely be used in our industry and elsewhere. And to keep sharing that knowledge, we wanted to share some other benefits and risks of using AI in communications and PR from our partners at Sprout Social:
Benefits
Automate tasks: AI can be used to automate tasks such as media monitoring, social media listening, and content creation. This can free up PR and content professionals to focus on more strategic and impactful work.
Improve efficiency: AI can help PR and content professionals improve their efficiency by providing them with insights and data that they can use to make better decisions. For example, AI can help identify trends in social media conversation, track the performance of PR campaigns, and identify potential influencers.
Risks
Bias: AI algorithms can be biased, leading to inaccurate or unfair results. For example, an AI algorithm trained on a dataset of news articles predominantly written by men may be more likely to generate biased results that favor men.
Data collection and analysis: AI models require large amounts of data to train. Collecting data from various sources and carefully analyzing it to ensure that it is accurate and representative of the target audience is vital.
Summer Campaign: “Buy U a Frosty”
Some of you may recall T-Pain's popular song "Buy U a Drank" from the late 2000s. But have you heard Fros-T-Pain's latest remix, "Buy U a Frosty"?
Wendy's is the most recent brand to collaborate with a musical artist to remix a popular song to advertise a product. T-Pain sings his new remixed version in front of a Strawberry Frosty-inspired automobile and at a Wendy's transformed into a nightclub in the music video.
Wendy's is definitely appealing to nostalgia by teaming up with T-Pain on one of his most iconic songs. With its more unique and sarcastic tone on its platforms, the fast-food restaurant has also been known to draw a younger following on its social media accounts. Earlier this year, other brands, such as Chex Mix and Sir Mix-A-Lot on the "Bagel is Back" campaign, collaborated with musicians to remix popular songs into product jingles.
If you found this valuable, you can read more of my writing, like my favorite social media tools to use, like the AI-powered GoCharlie.ai. And for more deep dives on specific topics on my blog.
