The Latest Social Media News In May That You Need To Know
The weekend is coming to a close, but before we start a new week, I have the next installment of social media news you can use. This week, we’ll take a look at what Montana's newly-enacted ban on TikTok entails, how Meta is making it easier to edit Reels, and we have Sprout Social's annual "State of Social" Report.
Update on Montana’s TikTok Ban
Remember the impending TikTok ban we mentioned? Montana has officially become the first state in the United States to outlaw the app. On Wednesday, Governor Greg Gianforte signed Senate Bill 419, stating that he wants to "protect the state's residents' private information from being compromised."
The bill states that services that provide the app on their platforms, such as the Google Play Store and the Apple App Store, will face fines of up to $10,000 per day for infringement. Individual users will not be fined if they continue to use the already-downloaded app on their mobile devices at this time.
The ban will go into effect in Montana on January 1, 2024. Gianforte also issued a separate order prohibiting government users from accessing apps controlled by Russian or Chinese corporations, such as Telegram, WeChat, CapCut, and Temu. This ban will go into force on June 1, 2023.
It's still being determined whether you'll be able to use TikTok in Montana if it's already on your phone or how they'll enforce the ban if individuals aren't penalized. We will continue to follow this topic as well as the bigger US prohibition.
Meta Announces New Instagram Reel Editing Tools
Instagram users worldwide will soon be able to improve their reels thanks to new in-app tools. Check out these new future editing tools, which range from easy editing to money generation:
Spit a Single Clip: Make several posts from a single video clip to keep your video and posts consistent. This tool, for example, will be helpful for constructing a video series with several parts based on a single anchor video.
Playback Speed Controls: Customize the playback speed of specific sections of your video to enhance your reel. This indicates that the reel can begin slowly, but the rest of the reel can be played at normal speed.
Replace Clips: Replace an existing clip with a new one without changing the other current clips' time, order, or audio synchronization.
Give a Gift: Send donations to your favorite creators with interactive stickers, allowing them to generate revenue and monetize their short-from videos within the app.
Sprout Social “State of Social” Report
Our partners at Sprout Social have released their annual "State of Social" report and we've attached a copy of the report and shared some interesting takeaways:
Our AI Think Tank set the stage yesterday, but we're seeing similar insights when it comes to social media. With 97% of CEOs believe artificial intelligence (AI) and machine learning (ML) will make it easier for businesses to examine social media data and insights.
80% of business leaders predict an increase in their company's social media budget over the next three years, with 44% expecting a budget increase of more than 50%.
And 90% of leaders feel that their company's success will be determined by its ability to effectively use social media data and insights to guide business strategy.
There's a lot more in the report, but despite current macroeconomic challenges, social media spending is likely to increase, with leaders focusing on future technologies to reap the most benefits.
If you found this valuable, you can read more of my writing, like my favorite social media tools to use, like the AI-powered GoCharlie.ai. And for more deep dives on specific topics on my blog.
