The Social Media News You Can Use in March
This week, we’re looking at LinkedIn testing new video formats to lean into vertical video, how women in the creator economy are adjusting to macro-economic changes, and how brands can grow their YouTube presence with a focus on inclusive video content.
Looking for more social media? Be sure to check out more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. Or get the keys to gaining success with influencer marketing, and more deep dives on other social media or influencer marketing topics.
LinkedIn Testing Vertical Video In-Feed
Vertical video is a popular trend on social media that is unlikely to fade. More platforms are looking for methods to include the content style popularized by TikTok.
LinkedIn is now testing dedicated video feeds to make it easier for users to discover and scroll through full-screen, vertical videos. LinkedIn confirmed the beta test to Social Media Today, noting, "Videos are rapidly becoming one of our members' preferred formats to learn from other professionals and experts, so we are testing new methods to
It remains to be seen how content creators and influencers adapt their posting strategy for a more professional audience. Still, given the ongoing success of vertical video features on TikTok, Instagram, Snapchat, and other platforms, the LinkedIn experience appears to evolve into a video-driven platform, not if but when.
Women in the Creator Economy
The creator economy has provided opportunities for many aspiring entrepreneurs, with women playing a leading role. As cultural attitudes toward the traditional 9-to-5 have shifted toward a desire for autonomous and remote work, more creatives are looking for opportunities that make that lifestyle their reality. According to a recent Morning Consult study, over 50% of Gen Z individuals desire a job as an influencer (or content creator) and see it as a respectable career choice,
This space enables individuals to create businesses based on their passions and talents, encouraging a new wave of female leadership. However, despite these advances, gender pay disparities continue. Even with women dominating the area in terms of content generation and influencer marketing, the gender pay gap persists, with men earning more than women in terms of revenue from their freelance/LLC efforts, according to ConvertKit data.
Motion continues to recommend to our clients that partnering with a diverse roster of influencers can help when brands have multiple target audiences they need to reach.
Grow Your YouTube Presence With Inclusive Video Content
In today's modern world, reaching a wider audience is crucial for a brand's YouTube channel to grow. So what can brands learn from YouTube's biggest creators, like Mr. Beast? This HubSpot article highlights the power of inclusivity and emphasizes the importance of creating content that resonates with a diverse audience.
One strategy for more global brands is to cater to a global audience by offering your content in multiple languages. This approach is exemplified by YouTube superstar Mr. Beast, who has created YouTube channels in various languages. Another effective method is to leverage subtitles and closed captions. This ensures your content is accessible to viewers who may be deaf or hard of hearing or speak a different language. Brands should start where they can and make improvements over time.
