The Latest Social Media News You Can Use in April
As we enter a new quarter, we’ve got the latest social media and influencer marketing news you can use. This week, we’ll be looking at how brands utilize social media for their sustainability efforts, TikTok announces new tools for brands and content creators, and Instagram provides new tips for creating more engaging Stories.
How Brands Utilize Social For Their Sustainability Efforts
Sustainability is no longer a buzzword; it's a fundamental expectation for consumers. In a recent Brandwatch article, brands across multiple industries have leveraged social media to champion their sustainability efforts. Here are some thought starters around how we can help our clients win by utilizing marketing and PR:
Develop content that tangibly highlights our clients' sustainability efforts. Turn hefty reports into compelling infographics or social media posts that lean into engaging storytelling. We can get creative with social media content that offers proof of their commitment to a greener planet.
Help our clients understand sustainability as an essential component of their business identity rather than as a one-time effort.
Collaborate with them to create long-term plans for incorporating sustainability into their brand DNA, messaging, and product development.
TikTok's New Creator Insights Tool
TikTok has introduced a new search-based feature for data analysis on trends that creators can leverage. This new tool has significant promise for not just content creators but marketers as well. Finding the proper keywords and hashtags to leverage in a social media post is now a quicker, more straightforward process and doesn't require a background in SEO or keyword strategy. TikTok's search data within the platform allows marketers to create a well-thought-out digital marketing strategy that will hopefully result in higher levels of reach and impressions.
Creators can also use the Creator Marketplace in TikTok to integrate AI capabilities based on their own content needs. This function will suggest content subjects based on a creator's audience demographic and niche and what type of content has previously worked effectively for other creators. Using the new functionality is simple. Enter the phrase "Creator Search Insights" into the search bar to view the most recent search results.
Instagram Shares Tips for Creating Standout Stories
Want to improve the results from your client's Instagram Stories and increase engagement? You're in luck as Instagram released a short Tips & Tricks guide this week for incorporating additional elements into your Stories to add creativity, fun, and interactivity. Though it does not introduce any new capabilities, the guide is a helpful reminder of some of the features advertisers may underutilize in their content strategy. Do yourself a favor, read this refresher to improve how you create Instagram Story content.
Are you looking for more of the latest and greatest in social media? Then, be sure to check out more of my writing, which covers my favorite social media tools, like GoCharlie.ai. You can also get the keys to gaining success with influencer marketing and more deep dives on other social media or influencer marketing topics.
