3 Ways To Create More Social Media Engagement For Your Brand
As I write this, I’m in the midst of two pitches, and surprisingly enough, both have asked our agency for strategic thinking around how to drive more engagement on their respective social media channels. While each business is in a completely different industry, I see the overlap in the tactical ways to do so. So in this blog post, we will discuss ways to increase engagement on social media. We'll talk about how engaging on social media can help grow your business and some tips and tricks for boosting your overall social media engagement every month.
Want more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
Boosting Your Social Media Engagement
At Motion, we work daily to guide our clients on the best ways to align their overall marketing strategy, with their overall brand needs. Whether that's for Public Relations, Web, Marketing Collateral, or overall brand positioning. But most importantly, we focus on their audience's needs, which are not always aligned with their overall business needs.
When it comes to social media and content strategy, we weigh the insights, data, and engagement rates to determine what's best for our client, from increasing social activity to launching on additional platforms. We even explore the frequency with which we post and promote our client's content.
Social media engagement is vital for promoting your brand’s services or products to a broader audience. Posting consistently is essential for achieving strong organic reach, and using personal profiles to amplify your business' visibility can help. For example, if you have a personal Instagram page that promotes your business, you may want to share some of your business posts from your personal page as well. This can help increase the reach of your brand’s posts and bring in more attention from potential customers.
Additionally, tools like Hootsuite or Sprout Social can help you track how many people are viewing and engaging with each social media post, giving you valuable insights into how best to promote and grow your brand on social media. You can use this content to better shape your overall content strategy.
How Engaging On Social Media Can Help Grow Your Business
Engaging on social media is essential to growing your business’s social media presence. Regardless of platform, staying top of mind with your consumers is more than just pushing out your own content. Great social media is about joining conversations and building on them. That doesn't mean only replying to people talking directly to you. I'm talking about joining conversations relevant to your organization. Things like general chatter about your industry, the impact of a relevant news event or cultural moment, and even introducing community members to one another to spark further discussions.
By commenting and interacting with other people, you can help draw in followers who are interested in what you have to say. Additionally, engaging on all platforms (Facebook, Twitter, LinkedIn) helps you build a wider following. Commenting and interacting as your business offers an opportunity to get your brand in front of the right consumers. I always recommend that my clients find ways to show up in their target audience’s feed authentically.
By posting interesting and relevant content to your followers, you can ensure that they will likely engage with it. Additionally, by following other businesses known for engaging with their followers on social media, you can learn from them and improve your marketing strategy. Furthermore, being engaged on social media will show potential customers that you are interested in what they have to say, which can lead to more business opportunities! Even if it takes longer to see the impact of your community engagement efforts, I can tell you it won’t happen on its own.
Engaging With Industry Leaders To Grow Your Follower Base
Another tactic similar to what I just mentioned is to engage with industry leaders via their social media channels. Similar to showing up authentically in-feed, you can position your brand closer to those who are looking to buy or learn from the best. So find opportunities to comment on other people's posts, which shows interest in their work, and increases your overall reach. And by engaging with industry leaders, you’ll gain valuable insights that can help you improve your work.
Don’t know where to start? Begin by searching for industry leaders and what social media platform you think they’re like only. Remember, not all industry leaders are active on every social media platform, so it's important to prioritize your search based on the platforms you plan to use most. Once you've found a business leader that interests you, follow them and engage with their content. Commenting on their posts is a great way to show your support and can introduce you or your business to their audience. Additionally, ask them questions about their work or share insights you've gained from following them. By engaging with industry leaders, you'll grow your follower base and learn valuable information that can help improve your work.
In Conclusion
Brands and organizations like yours have an opportunity to play a vital role in your community's daily lives, in a way that feels natural and non-invasive. There are a number of ways to increase your social media engagement, and by utilizing these tips, you can boost your reach and grow your business. So what are you waiting for? Start thinking about your engagement strategy today!
If you’re new to my website, you can also download one of my freebies to help with your social media marketing efforts.
More Social Media News For You In November
Without further ado, let’s get into the social media and influencer news you can use to get a head start on the week ahead. Today, I’m covering Pinterest's upcoming live shopping event, more Twitter drama (surprise!), and TikTok launching the first phase of their shopping capabilities.
Looking for more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
If you’re new to my website, you can also download one of my freebies to help with your social media marketing efforts.
Pinterest Live Holiday Shopping in the U.S. and Canada
Social media networks are capitalizing on the notion that the holidays are synonymous with shopping. And Pinterest is enhancing its ability to shop with its first-ever live holiday shopping event.
Pinterest TV, which debuted in the US last year, is now accessible to watch in Canada, focusing on holiday shopping inspiration. Pinterest TV was developed to give creators and retailers access to live, original video content.
'Shop the Holidays on Pinterest TV' will debut on Pinterest from November 15–December 18, with 10 hours of daily content airing in the US and Canada. That's more than 40 hours of shoppable content featuring more than sixty businesses and four significant publishers.
Pinners will also join in on thoughtful meditation breaks, learn about shopping tips and tricks, and have exclusive access to real-time product drops. Given Pinterest is one of the largest search engines on the Internet, it only makes to increase its eCommerce capabilities.
Chaos at Twitter Continues
Do you recall when we said this would be our final update on Elon Musk and Twitter? I take back what I said; we will continue to cover this mayhem.
Since Elon Musk took over Twitter, it's been quite the sight. Shortly after it started, the $8 blue-checkmark verification was pulled, only to be reinstated and accompanied by an additional gray checkmark for designating an actually verified account as opposed to a phony one. The company's top executives have all left, and layoffs are still happening. As "extreme content" becomes more acceptable on Twitter, businesses continue to remove their advertisements from the site. And according to Bloomberg, even Elon Musk openly issued an early warning about insolvency.
Long story short, Twitter is having some problems.
Tiktok Explores in-app Shopping Features
Do we see a trend here? Although Tik-Tok's shopping experience has yet to take off as quickly as the company hoped, the platform is gradually increasing its in-app purchasing capabilities. The first phase of its TikTok Shops integration in the US was recently unveiled, emphasizing in-feed eCommerce.
This emphasizes how crucial it is to get in-app shopping going before the busiest shopping season of the year. TikTok's new endeavor comes at a politically sensitive time. Recently, an FCC commissioner, two Republican lawmakers, and a consumer advocacy group have all asked for the social media app to be banned in the US and for lawmakers to launch an investigation into the corporation.
Until next time!
Using Social Media To Build Brand Advocacy
As a business owner, you know that social media is a powerful tool to reach new customers and grow your business. But with so many platforms and options, it can take time to know where to start or what will work best for your business. In this blog post, I will share some social media marketing tips to help you grow your business. I'll cover everything from how to create engaging content to which platforms you should be using. And by the end of this blog, you'll have all the information you need to get started with social media marketing and see success.
Driving Better Marketing Results Through Your Social Media
Regarding social media marketing, many businesses need help in achieving actionable, positive results. This is often because the advice on growing an audience has changed recently, and most businesses approach social media without first identifying their target audience.
Often, the companies behind these social media platforms define successful content. It feels like there have been dozens of changes to the most popular social media platforms, this year alone. With companies like Meta, deciding what content to feature in-feed, like recently prioritizing Reels to keep up with TikTok's overall growth.
As a result, brands publish content that reaches a broad audience, which in turn means it’s not targeted. To improve your results in social media, start by identifying your ideal target audience and writing content specifically for them. The goal is to create a cohesive story— weaving your brand’s message, and various marketing platforms together, to create a trusted, consistent connection with your brand’s audience. This will also help generate leads and potential sales long-term if your business warrants it.
Then, look at what type of content will most effectively reach those people. Do so, and you can increase your chances of success by focusing your content efforts on a strong foundation. When it comes to social media marketing, there is no “one-size-fits-all” when it comes to using social media to reach audiences at scale. This means that you should look to repurpose your content across multiple platforms. Not only does this enable you to multiply your efforts in reaching your brand’s target audience, but you’ll also be able to target different demographics with different content.
For example, you could produce blog content for your brand and post it on LinkedIn and Twitter, while using that same link to create content on Facebook to reach new customers. You could also turn that blog content into video content and post it on YouTube and Vimeo. You will more likely reach your target audience by using multiple channels to do so.
Once you have identified which channels will work best for your business or your client’s business, you need to determine what type of content is most engaging for your target audience. The best way to do this is by conducting market research. You can use websites such as SocialBakers or BuzzSumo to explore how other businesses are succeeding with social media marketing, and then adapt their approach accordingly. Finally, ensure that your social media profiles are updated regularly with fresh content, so potential customers know about your latest developments.
Leveraging Video Content To Succeed On Social Media
Video content is becoming increasingly important across the most popular social media platforms, and businesses that don't start making and publishing video content will eventually lose out to their competitors. The future of social media is video, and almost all platforms prioritize it within their respective feeds. To compete on these platforms, businesses need to focus on video content.
Businesses must promote diversity across their entire brand so that customers feel represented. Brand inclusivity will be essential in the future of social media, and companies that focus on something other than this will eventually suffer. For example, if a company only promotes white males in their creative, then they will have a hard time succeeding in the future of social media. Making people feel welcome in a community, in part, calls for representation. Especially for organizations that have committed to diversity, equity, and inclusion. This commitment needs to carry over into their online communities as well.
If you want to get started with social media video content, there are some key tips that you should consider. First, make sure to have a content creation plan in place to help you get started faster and easier. Next, prioritize which platforms your videos will run on. Creating for Facebook or Instagram is different then creating video content for TikTok. On Instagram, look for Reels, where you offer raw and uncut versions of things people are interested in. For stories, shoot short-form videos, filmed vertically, and upload them right away. Finally, always keep in mind what's popular on social media when creating content- popularity usually dictates which platforms it will be most successful on.
Tips For Creating Short-form Videos
If you're considering starting to capture and create short-form videos, you must do your research and determine which platform is best for you based on your goals. There are so many different ways to go about this, so don't be afraid to experiment!
The goal of creating short-form video is to get your audience interested in your business without having to allocate significant resources to create long-form videos. YouTube is the best platform for this type of content. But keep in mind, YouTube is the long play/. Start slow with short-form videos and then look to create longer-form content on YouTube, and build up your following over time.
Creating short-form videos on social media can be a great way to get your message across without going through the hassle and time of making a long-form video. Shorts or Reels can take one to two hours to record and edit, adding captions and uploading them onto different platforms.
These types of videos can be more engaging for viewers, and they're also easier to share on social media, helping your business gain exposure. By creating authentic and engaging content that your followers can enjoy. In terms of monetization, short-form videos can be a great way to start given the prioritization of videos within feed.
Wrapping Things Up
Social media marketing is a powerful tool that can help businesses grow. However, with so many options and platforms available, it can be challenging to know where to start or what will work best for your business. By following these tips, you'll be on your way to seeing success with social media marketing.
If you’re looking for more ways to build brand advocacy for your brand or your client’s brands, check out the latest of my freebies. I created a quick infographic that contains a five-step framework for building brand advocacy on social media.
Social Media News Worth Knowing In November
Let’s get right into the social media and influencer news you can use to get a head start on the week ahead. Today, I’m covering the latest layoffs that took place at Meta, tips for working with content creators, and more details on Twitter’s new verification system.
Are you looking for more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
If you’re new to my website, you can also download one of my freebies to help with your social media marketing efforts.
Meta Lays Off 11,000 People To Cut Costs
One of the decisions businesses make as they try to cut expenses and find methods to stay afloat during a global recession is laying off employees. The latest company to make that decision and gain major headlines is the parent company of Facebook, Instagram, and WhatsApp. Earlier this week, Meta disclosed a significant round of layoffs that affected 13% of its workers.
However, this isn't just a social media problem; similar situations have occurred at other companies. For example, Twitter let off around half of its 7,500 employees after Elon Musk's leadership began, and Stripe said last week that it would be reducing its employment by 14%. Even Salesforce admitted that the company had fired "hundreds" of employees.
Whether Meta's gamble on the Metaverse will pay off, in the long run, is still in the air. But this decision hopefully extends their runway to make that a reality. Find out more about the layoffs here.
7 Branded Content Tips From Content Creators
As brands continue to pull various marketing levers to make an impact, influencers and content creators typically come up as a topic of exploration for our clients. Here are some tips for businesses that want to partner with creators from Meta's trip to VidCON US back in September. Some of my favorites include:
Allow Creators to Tell Their Tale
Like each company, every creator and influencer has a unique journey that got them to where they are now. Businesses can lean into creators' various perspectives and life stories, creating an authentic and trustworthy experience. This shows their audiences that the brand is honest by allowing the creators they collaborate with to speak freely on a given product or brand.
Ask Creators to Pin Their Instagram Branded Content
The new grid-pinning tool for Instagram will elevate brand collaborations by enabling sponsored content to stay at the top of a creator's profile grid. For as long as that post remains pinned, every time a user visits an influencer's Instagram, they'll now see that they are partnered with a brand.
Twitter's New Verification System
If you're like me, you've spent time pondering how to achieve the coveted blue checkmark on Twitter. And you can right now for just $8 per month! But now you're probably asking, "How can we know which profiles are actually verified now that Twitter Blue, a monthly membership service with access to a higher-level Twitter profile, has launched?"
Introducing the gray "official" checkmark for Twitter. It is identical to the blue checkmark but is only given to users whom Twitter (or Elon Musk) considers deserving of this "official" acknowledgment. This group comprises of public figures, business enterprises, media outlets, publishers, and celebrities. Interestingly enough, journalists are not included in this recognition.
So if you've always wanted that exclusive blue checkmark, you'll soon be able to buy it through Twitter Blue, which does not require ID verification. Additionally, you'll have access to a few perks, such as priority in replies, expanded lengths for video and audio uploads, and fewer advertisements. Learn more about these upcoming upgrades on Twitter here.
Until next time!
Why I Love Go Charlie.Ai
Update: In addition to new product features like an open doc setup, and expanding their rewrite tool to include up to 2,500 characters, all Lifetime-deal purchasers will be given access Charlie.Ai's Pro tier when available in Q1 2023.
In a previous blog post, I discussed a variety of social media and content-creation tools worth exploring. And I briefly touched on Charlie.Ai. And as an entrepreneur and agency professional, I'm always looking for ways to save time and get more done. That's one of the many reasons why I’ve loved using Charlie.Ai recently.
Charlie is a content tool that helps me create and manage my content more efficiently. I can easily repurpose my existing content while creating new content with Charlie. Plus, the Charlie team is constantly adding new features that continue to make my life even easier. In this blog post, I will share some reasons why I love using Charlie.Ai.
As a public speaker, another feature I love is their new Content Repurposing tool. Where I can take an existing YouTube video of mine and create an entire blog or summary out of it!
The Benefits Of Using CharlieAi
Charlie.Ai is a content tool that can help you develop ideas for your blog or social media needs. This is great for content marketers, social media marketers, and small-business owners who want to create more content but wish they had more time to concept. With Charlie.Ai, you can quickly create high-quality, long-form copy to help you reach your audience and achieve your business goals.
Charlie.Ai is great for businesses that want to create more content but need more time to develop ideas. Additionally, the software has various features that make it easy to use, such as templates and pre-made headlines. This means you won't have to spend hours developing content ideas yourself - Charlie.Ai will take care of all the hard work for you!
How CharlieAi Helps Me Save Time
Charlie.Ai is a great tool for saving time. It helps me find and curate content, saving time in finding the information I need. Additionally, I can use Charlie.Ai to help me create long-form content like blog posts and articles. This is a great way to provide valuable information to my readers, and it can also help to promote my business or brand.
Charlie.Ai is a great resource for anyone looking to save time, and it can be used in various ways to help you achieve your goals. Whether you need help finding relevant content or want to create high-quality content on your own, Charlie.Ai can help you get the most out of your time investment.
Why I Prefer CharlieAi Over Other Content Tools
When it comes to content tools, there are many options out there. Charlie.Ai is the best option for social media marketers and blog owners. One of the main reasons for this is that Charlie.Ai helps you create long-form copy quickly and easily, which means that you can quickly create engaging and informative content for your audience. Additionally, since it's so easy to use, small-business owners will love CharlieAi because it allows them to save time and money by creating high-quality content for their website or blog.
Finally, because CharlieAi is so user-friendly, even beginner bloggers or social media marketers can easily create great content using this tool.
How Charlie AI Has Helped Me Improve My Writing
With Charlie.Ai, I've improved my writing skills by creating long-form content, social media posts, and blogs. This has allowed me to create high-quality content that is shareable and engaging, which has helped me improve my writing skills consistently.
The Copywriting features of Charlie.Ai are invaluable to me. It helps me create long-form copy that is both clear and concise. The AI is also great for providing ideas for social media posts or helping me revise drafts of my writing.
From Charlie's "One Click Blog" tool and other long-form writing capabilities to their image generation tool, I've not only saved time concepting ideas for future content but also increased my output.
Content creators can literally turn text into 4K images, in both Vertical and Widescreen formats.
Reasons Why Business Owners Need To Start Using GoCharlie
Business owners need to start using GoCharlie because it can help them get more done in less time. Additionally, there are no limits on what you can do with Charlie- so it's perfect for both personal and business use.
One of the best things about Charlie is that it's free to use. This means that you don't have to pay for a subscription, and you can access it from anywhere.
If you want to judge GoCharlie's writing capabilities for yourself, everything after "And as an entrepreneur and agency professional..." above was written by Charlie.Ai with some help from Grammarly.
To Sum Up
Charlie.Ai is a great tool for business owners, entrepreneurs, and content creators who want to save time and get more done. With Charlie.Ai, you can easily create high-quality content, schedule social media posts, and track your performance.
If you're interested in making your content creation needs easier, check out Charlie.Ai. For a limited time, you can pay a one-time price for Lifetime Access to Charlie as a reward for being an early user.
Social Media News You Need To Know In November
Let’s get right into the social media and influencer news you can use to get a head start on the week ahead. Today, I’m looking at the first few days of Elon Musk’s Twitter, the rise of Mr. Beast's business empire, and how you can help your clients sell on social media.
Looking for more social media and influencer marketing news worth using? You can read more of my latest social media updates and more deep dives on specific topics on my blog if you’re new to my website. I recently wrote a blog about my favorite social media tools to use, like GoCharlie.ai.
It's Official: Twitter Belongs to Elon Musk
Elon Musk has formally acquired Twitter for $44 billion. The Verge has reported that executives like Parag Agrawal and Ned Segal were sacked and hauled out of the company during his first few days of ownership, and executives like Sarah Personette decided to resign as a result.
Even though Musk has made several public statements, it is still unclear what he intends to do with Twitter now that he owns it. According to estimations provided to potential Twitter investors, The Washington Post stated that Musk intended to lay off 75% of Twitter's staff.
Musk has also hinted that he'll alter Twitter's moderation procedures, possibly loosening the rules that led to the permanent ban of the late President Donald Trump from the site.
YouTube's Biggest Influencer, Mr. Beast, Is Seeking a $1.5B Valuation
Watch out, world; Mr. Beast is going beast mode and raising money.
According to Axios reports, the YouTube celebrity known for his spectacle-filled videos is raising money to diversify further into his business empire. Mr. Beast's brand is raising $150m with a valuation of around $1.5B. With Forbes most recently reporting MrBeast's annual income at $54 million, his brand's impact is clear.
Apart from the ad revenue generated by his collective 175M+ audience across various channels, Mr. Beast has introduced successful consumer products like:
The Mr. Beast Burger, available for delivery across the US, Canada, and the UK. With its first physical location having opened recently in New Jersey.
His snack company, Feastables, launched in January and is allegedly on track to bring in "tens of millions" this year.
While Mr. Beast may be the first to do it this big, he won't be the last YouTube star to do so. YouTube David Dobrik is set to open Doughbrik's Pizza chain later this month.
Tips for Selling on Social Media
As social media expands, social selling is becoming more and more popular. For those unfamiliar, social selling is a lead-generating technique designed to assist salespeople in interacting with potential clients through social media. Sprout Social does a great job of providing tips to help agencies and brands sell on social media.
Given social media's immediacy, it's a smart tactic to interact with one's target audience and build relationships through social media to help move those along the marketing funnel.
In addition to the direct connection our companies may build, social selling has a lot of other advantages. Social selling to personalize your sales pitches can provide value, increase leads and revenues, and broaden your network. With the use of social selling, social media marketers can reach their clients' audiences and help drive overall business goals.
Until next time!
