4 Keys To Gaining Success With Influencer Marketing

Are you looking to increase your brand's awareness and drive more sales with influencer marketing? Then you have come to the right place! In this blog post, we will discuss the keys to gaining success with influencer marketing. From building relationships through gifting to using follower overlap to reach a wider audience, we will cover everything you need to know to maximize your influence with influencer marketing. We will also cover topics such as content creation, networking, and ad whitelisting. By the end of this blog, you will be more familiar with influencer marketing and can plan to implement them in your overall content strategy.

Influencer marketing is one of the most popular marketing strategies for businesses that utilize social media. It can help to drive traffic to your website, boost sales, and build a strong relationship with your target audience over time. However, it's vital to use influencer marketing wisely in order to maximize its impact and keep ROI in mind. This blog post will outline the key factors you should focus on when selecting an influencer to partner with.

Setting The Stage

Influencer marketing is booming, and for a good reason. By partnering with influential people and promoting their products, you can reach a large audience quickly and easily. However, building a successful influencer campaign requires more than just targeting popular bloggers or vloggers. You need a foundation that includes a strong social media presence so that you can begin to start building relationships with your influencers.

Influencer marketing is one of the most effective ways to boost your brand and reach new customers. However, collaborating with influencers to create sponsored content can be daunting.

The critical aspects of a successful influencer marketing campaign are content, conversion, and being able to track ROI. By working together on content, you can help your collaborators improve their SEO and reach more people interested in what your brand has to say. Additionally, setting up conversion goals will help you track whether your influencer partnerships are truly moving the needle and helping boost sales for your brand.

You can better attribute success when utilizing influencer marketing by tracking progress and implementing various strategies (such as discount codes and UTMs).

Unlocking Your Potential With Influencer Marketing

First, you should plan to reach out to more influencers than you plan to work with. Like any sales cycle, there are going to be influencers you reach out to that you will not end up partnering with. So if you want to partner with 3 influencers in a campaign, reach out to 6 when you start your outreach. This doesn't mean you should reach out to every influencer that you come across. Once you identify your initial influencers, send them a carefully crafted email introducing yourself and explaining why you think they would be a good fit for your project. Ensure that the influencers you contact are relevant to your target audience – for example, don't contact an influencer who promotes products that aren't relevant to your business.

Also, be sure to consider the relevance of the influencer's content. Make sure that the content these influencer are producing is interesting and valuable for your target audience. And make sure the metrics from their content seems legitimate. Finally, ensure that the relationship between you and the influencer is positive – don't request favors or pull invasive tactics to get positive feedback from them. Instead, focus on building a lasting relationship based on trust and mutual respect.

Building Relationships Through Gifting

We’ve discussed the importance of relationship building when it comes to maintaining your influencer marketing efforts. And a smart tactic to start building upon those events is through gifting campaigns. Sending products directly to an influencer, so that they will hopefully use your products in their own content or blog posts. For example, if you sell a unique kitchen tool, sending product to food and beverage influencers can be a low-cost way to introduce your product to an entirely new audience. The end goal is that they will either create content featuring your product just because they love it that much, or at least it finds its way into their evergreen or Story content.

This way, you and the influencer benefit from the relationship – the influencer gets valuable gifts that can help promote your product. In contrast, you get exposure for your product without spending money on advertising. This is an effective strategy for both parties involved, as it allows you to understand how your product fares within an influencer's following. If you see anyone sharing content around your products, engage with their content and follow up two weeks later by sending them additional gifts or thanking them for their support!

Power Up Your Ads With Influencer Whitelisting

Influencer marketing is one of the most popular marketing strategies today, and for a good reason. Influencers have a large following and are typically very engaged with their followers. When you partner with an influencer, you can gain access to their large following and can run ads through them, called whitelisting. Whitelisting is an underused yet effective way for eCommerce companies specifically to increase sales through influencer marketing. By understanding how follower overlap affects your campaign, you can maximize your influence and reach farther than you ever thought possible! This allows you to reach a wide range of people interested in what they have to say.

One of the biggest benefits of whitelisting an influencer is that it allows you to target your ads specifically to their followers. This means that you're not wasting your money on ads that no one will see, and it also means that your ad will be more likely to be seen by people who are interested in what the influencer has to say. Additionally, whitelisting an influencer’s audience allows you to build lookalike audiences based on the influencer’s audience. This is a great way to reach new people interested in what the influencer has to say, but may not be following that particular influencer.

Finally, whitelisting an influencer can help grow your relationship with them over time by exposing them to new audiences with your ad campaigns. By working with influencers regularly, they'll begin to trust you more and be more likely to post sponsored content on their social media page in the future at no extra cost – which means more money for you!

Don’t Forget About YouTube

Influencer marketing is one of the most popular marketing strategies for a reason- it works. You can reach a broad audience by engaging with influencers and leveraging their large followings on other platforms. However, this doesn't mean that YouTube is irrelevant- in fact, it's an extremely effective way to market your product or brand.

YouTube offers more opportunities than just video content when it comes to influencer marketing. With long-form video content, you can educate your audience about your product or brand in a way they will want to watch. This allows them to form an opinion about what you're offering before making any purchases or decisions – something that Instagram can’t do (yet). While both platforms offer their own strengths and weaknesses, using both simultaneously will give you the best chance of success in reaching your target audience.

In Summary

Influencer marketing is one of the most powerful tools for businesses to reach their target audience and generate conversions. It can help companies to build relationships with their customers, grow their following, and increase overall brand awareness. By understanding the basics of influencer marketing and taking advantage of its potential, businesses can maximize their reach and see actual results from influencers. With the right strategy in place, brands can benefit from increased engagement and conversions through influencer marketing. So, if you are ready to unlock your potential with influencer marketing, now is the time to get started!

Looking for more ways you can leverage social media for your brand or business? Click here to learn more.

Social Media News You Can Use To Start 2023

Without further ado, let’s get into the social media and influencer news you can use to get a head start on the week ahead. Today, I’m highlighting some of my favorite ways to use Instagram Stories, the benefits of a cross-functional marketing effort, and how Chipotle partnered with Snapchat to take on anyone struggling with their New Year’s Resolutions.

Looking for more social media and influencer marketing news worth using? You can read more of my writing, like ways to maximize your content strategy, or my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.

14 Ways To Utilize Instagram Stories Highlights

Unlike Instagram Stories, which disappear after 24 hours, Instagram Stories Highlights can live permanently on a brand's profile. Brands that invest time and resources into social media strategically use them to showcase and promote brand initiatives. Here are some of my favorite tactics to do so: 

• Product Launches and New Features 

• Highlights are perfect for showcasing new product releases or informing followers of new features. Highlights allow brands to pique users' interest in specific products even after the supporting organic content has gone live. Stories can also be tagged product links that can even result in sales. 

• For example, Evernote's "What's New" story highlight makes it simple for followers to keep up with the most recent changes to the note-taking software.  

• User-Generated Content and Customer Stories 

• Customer testimonials and user-generated content (UGC) can remarkably convert new consumers. Visiting users can quickly see the social proof by highlighting customer success stories and consumer-created material in one highlight.  

• Asana's "Customers" highlight features dozens of Story panels featuring customer stories and effectively conveys social proof through case studies and client testimonials.

Benefits of Social Media Collaboration Across Departments 

Businesses depend more and more on social media's influence and capacity to foster relationships. Your social media data can be utilized to better understand consumer behavior, as well as to guide business decisions and enhance customer service. But how should your social data be collected and evaluated? The foundation of a successful social media strategy is teamwork.

Below are some suggestions for cross-department collaboration:

• Customer Service teams can handle customer issues before they become more serious. Let your customer service team assist the social media team in resolving consumer issues since they are already well-equipped to do so.

• The Sales team can share successful language with the social media team when it comes to product messaging. They have direct experience with your customers' problems and can help increase sales via social media.

• Product teams can make better products using information uncovered on social media. The product team can use the unfiltered comments and user-generated content on social media to address product issues and enhance a brand’s overall offerings.

Everyone stands to gain from this type of cross-functional collaboration. Everyone will be able to be on the same page, and the output of a brand will be improved through open communication and transparent processes.

Chipotle Uses Snapchat For "Quitters Day" 

Every year, on the second Friday of January, is “Quitter's Day,” the day when people are most likely to break their New Year's resolutions. For those unaware,January 13th is that day this year. Chipotle was recently featured due to a collaboration with Snapchat to persuade some quitters to stick with their initial objectives.

During this campaign, Snapchat users will have access to a wellness-themed lens that promotes fitness and meditation and is inspired by Chipotle. The first 100,000 users in the United States to finish the challenges in the lens received a coupon for a free small side or topping of guacamole. Check out how Chipotle used the Snapchat lens.

If you’re new to my website, you can also download one of my freebies to help with your social media marketing efforts.

Maximize Your Content Creation Strategy

Are you ready to take your content creation strategy to the next level? Content creation is essential for success in today's digital world. From social media posts to blogs, content drives engagement and keeps your audience engaged. This blog post will explore how to maximize your content creation strategy with tips for consistent posting and engagement. From mastering the art of consistent posting to creating an efficient content creation workflow, you'll be ready to create content that drives engagement and reach your goals in no time!

If you’re looking for more ways to build advocacy for your or your client’s brands, check out the latest of my freebies. I even created a quick infographic that contains a five-step framework for building brand advocacy on social media.

Not my personal set-up but a lot of what I need to create content.

Content Multiplied - The Art Of Consistent Posting

Creating consistent, high-quality content is essential for any business. However, it can take a lot of work to keep up with the demand and produce content your audience will love. As a content creator, you know that consistency is key. Whether you're posting on your blog, social media, or any other platform, ensuring your content is consistently high quality is essential for building an audience and achieving success. Here are some tips and tricks that I use to help me achieve this goal:

1. Find Efficiencies To Create Content Quickly: One of the most important things you can do as a content creator is to find ways to create content quickly and efficiently. Creating templates and frameworks for your creative will save you time in creating new content and make it easier for you to find and publish the right pieces of content, at the right time. By creating templates and frameworks, you can quickly determine what type of content works best for your audience and what kind of content will work best for your brand.

2. Focus on Education-Focused Content: Content should educate, entertain or inform your audience, so another great way to ensure consistency in your posts is to focus on education-driven content. By calling out misconceptions or myths in your industry or giving tips you’ve learned along the way, you can help people become better informed about the topics that interest them. This type of content helps people learn more about the subjects that matter to them and builds trust – which is essential when building an audience online.

3. Inspire Your Audience with Inspiring Content: Finally, one of the most important things you can do as a content creator is to spark action in your audience with inspirational content. By sharing fun facts and stories about your personal brand, you can encourage others to take action or think differently about topics that matter to them. This kind of content has a powerful ability to shift beliefs, leading to higher engagement rates on your posts and greater reach for your brand.

Creating An Efficient Content Creation Workflow

Creating content is essential for any website or business, and it's crucial for online businesses that rely on content to help move people through the marketing funnel and ultimately drive sales. However, creating consistent and high-quality content can be a challenge. That's why I've spent time thinking about ways to streamline the content creation workflow for my clients, which allows them to create one large piece of content and repurpose it across multiple platforms.

For example, if you’re a content creator with a blog and video content skills, look to create a weekly long-form video for YouTube that summarizes your newsletter's main points. This video can serve as your weekly “anchor” piece of content and is then distributed across all relevant platforms including email marketing, social media, and even in-person speaking opportunities.

Then, you can look to chop up that long-form video into as many relevant Twitter threads as possible. These Twitter threads are another way to create short-form content. And take it another step and use Instagram carousel posts to turn these Twitter threads into short-form videos that serve as the script for your Instagram video.

By taking advantage of all these different platforms, you can generate a lot of content without coming up with completely new ideas all the time.

Making Your Video Content Shine

Creating great content is essential for any business, and video content is a compelling way to communicate your message. But creating great video content can be challenging – even for businesses with a video editor. That's where captioning tools like Capcut come in handy. Capcut app can automatically add captions to your videos, making it easy to add subtitles for people with hearing disabilities or a need for subtitles.

Another great way to make your video content shine is by using stock images and screenshots in conjunction with trending background music. You can create more engaging and memorable videos to capture the viewer's attention by supplementing your own footage with quality visuals and catchy music. If you need inspiration, go to the Explore page on Instagram or check out your FYP on TikTok.

Finally, remember the power of video content on social media! By posting your videos on Instagram and other social media platforms, you can increase reach and exposure for your content. At the end of the day, be sure to evaluate each strategy carefully before jumping into any new social media platform – not all strategies are suitable for all types of content.

Bottom Line

Content creation can seem overwhelming, but with the right tools and strategies, you can be successful. Remember, consistency is key when it comes to creating content and reaching your goals, so create a workflow that works for you and stick to it! Use tools like CapCut to ensure that all of your video content has captions that stand out. With these tips in mind, you'll be well on your way to becoming a master of content creation!

If you’re new to my website, you can also download one of my freebies to help with your social media marketing efforts.

Tips That Helped Me Start My Blog

Are you ready to take your blogging business to the next level? If so, you've come to the right place. In this blog post, we'll explore the strategies you need to succeed in 2023. From SEO-powered blogging to launching a successful blog, I'll provide you with the tips and tricks you need to make it big this year. We'll also discuss the importance of diversifying your income streams and ways to help stabilize your blogging activities. So, if you're ready to make your mark on the blogging world, keep reading for my guide to blogging success in 2023.

Launching A Successful Blog In 2023

Starting a blog in 2023 is a great idea, and there are many benefits to doing so. In this section, I will outline the steps you need to take to succeed with your blog. Before getting started, it’s important to choose a website name that ends in “.com” and is easy to spell. After all, your site will be seen by many people!

Once you have chosen a website name and registered it, it's time to start creating content. This means you can begin publishing blog content before it is perfect; starting out with some content is always better than nothing! I always tell my team, "Perfect is the enemy of good." When creating your content, focus on keyword research and consider what your readers might want to know.

Blog Strategies For Achieving Success

As a new blogger, one of your main goals is to drive traffic to your website and get views on your blog content. Unfortunately, achieving this goal can be difficult – especially if you're not strategic about how you spend your time and energy. In this section, I'll outline some key strategies for success as a blogger.

When starting out, it's important to set realistic goals for yourself. Don't expect your blog to become an overnight sensation; instead, aim for gradual, consistent growth and improvement over time. This will help you stay motivated and focused on the task at hand, rather than setting yourself up for unrealistic expectations.

Along with setting realistic goals, it's also important to think about what’s driving the most views and in turn, ad revenue. No matter what your blog is about or how popular it becomes, it will only make a dent in your bank account if you're generating income from it. To do this, focus on creating high-quality, informative, and engaging content for your readers. Above all else, ensure that each article or video provides value to someone – even if that person is just yourself!

By following these simple tips and strategies, you can guarantee a successful start as a blogger. However, evaluating and strategizing throughout the year remain key throughout the journey. So be sure to keep track of what's working and what isn't so that you can continue improving!

Think With A SEO Mindset For Maximum Reach

Blogging is a great way to share your thoughts with the world, but it has its challenges. For one, content can take a lot of work to produce consistently. Secondly, Search Engine Optimization (SEO) is crucial for getting your blog seen by as many people as possible. Not only does SEO help you rank higher in search engine results pages (SERPs), but it can also help you attract more readers and followers who are looking for similar content.

In my course on perfecting blogging, I focus specifically on the strategy of SEO. By doing this, you will be able to unlock viral content that can reach a much wider audience than your average blog post. Additionally, Pinterest can help you grow your blog quickly – especially if you focus on creating visually appealing pins relevant to your topic. Finally, short-form videos, like YouTube Shorts and TikTok) can go viral quickly if done strategically and with the right approach. With these strategies in mind, blogging is definitely no longer a limiting factor when it comes to achieving success in business!

Diversify and Make Sure You Have Eggs In Different Baskets

As a first-time blogger, it can be difficult to know where to start. Sure, you might have a great idea for a blog post or video, but where should you start? That's where this blog post comes in! In it, I'll outline some of the key strategies I used to achieve success as a blogger without relying solely on social media sites like Facebook, LinkedIn or Twitter.

One of the first things I did was set goals for myself. Rather than just writing whatever came into my head, I decided to focus on writing content that would help other people. This was important because it gave me something to aim for and ensured that each post was relevant and helpful. Additionally, setting short-term goals helped me stay focused on my objectives each month/year and ensured that I completed tasks in a timely manner.

Stabilize Your Blogging Business With Multiple Streams Of Income

In 2020, Amazon slashed the affiliate commission rate from 8 percent to 3 percent in 2020. This had a major impact on some bloggers, especially those that relied heavily on commissions. If you're one of these bloggers, it's important to have multiple streams of income in order to protect yourself.

First and foremost, it is essential to research and test every platform since algorithm changes will occur every year. Don't panic when an algorithm change happens; take small steps toward testing what works best for you. By doing this, you will be able to determine which platforms are the most profitable for your blog and which ones could be more effective.

It is also important to set up Google Analytics ASAP to track stats from the beginning. This will help you determine which sources work best for your website traffic. Also, publishing your blog as soon as possible increases the chances of attracting new readers and followers interested in your content.

Finally, always prioritize ROI whenever possible – especially if you are juggling other commitments like school or work. By doing this, you can ensure that your blog is a high-profit priority for you and not something that takes up valuable time in your day-to-day life.

Final Thoughts

Blogging has become essential for businesses to reach new audiences, generate revenue, and boost their online presence. With the right strategies in place, blogging can become a powerful way to make money, build an audience, and grow your business. While there are no guarantees of success, it is possible to achieve your blogging goals by following the steps outlined in this article. By utilizing SEO-powered content creation techniques, diversifying income sources, and launching a successful blog in 2023 with a well-thought-out strategy, you can achieve your blogging goals. Take action now and start unlocking the secrets to success with blogging!

Want more social media news worth using? You can read more of my latest social media updates and more deep dives on specific topics on my blog if you’re new to my website.

3 Strategies To Revolutionize Your Social Media Marketing In 2023

Social media marketing has become essential to any business's digital marketing strategy. However, as the trends and tactics of the industry change, it can take time to stay on top of the latest strategies. In this blog post, we will look at three strategies you can use to revolutionize your social media marketing in 2023. We will examine ways to revolutionize your content strategy, understand supply and demand in social media, and how to scale up smarter. By the end of this post, you should have the tools you need to create a successful social media marketing strategy for 2023.

Revolutionizing Social Media Marketing

Social media marketing is an important part of any business, and it can be a difficult task to create effective campaigns. However, with the help of Generative AI, it's possible to revolutionize your social media marketing. In this section, we'll outline the concepts essential for successful social media marketing. After reading this post, you will better understand how Generative AI, like GoCharlie, can help you create more effective campaigns.

This evolution, when it comes to social media engagement, is a concept that explains how social media users interact with content over time. As users become more engaged with your content, they are more likely to share it and engage with your other content as well. Start with an audience-first mindset and create content that should resonate better with your audience. This is why it's important to keep your content fresh and engaging for your audience – if they're engaged, they're likely to share it! 

Another key concept that you need to understand when creating social media campaigns is Attention Availability. This refers to the fact that consumers are increasingly consuming content in short bursts rather than long blocks of time. Think Reels over long-form video content. This means that you need to make sure that your content is available when people are looking for it – otherwise, they will find something else to entertain them instead.

One trick I will implement for my clients on my social media campaigns is the 10 Rule. The 10 Rule states that every campaign should have at least one post each day across different channels & platforms (blogging/SEO included). This ensures maximum reach & attention for campaign-focused content across multiple platforms. Additionally, by staying consistent with my client's messaging across all channels & platforms, we'll be able to build momentum & credibility for their brand within the digital and social space.

Understanding Supply & Demand In Social Media

Marketing is an ever-changing field, and so are the strategies that businesses use to reach their target audience. However, the concept of supply and demand has remained relatively the same over the years. This section will discuss how understanding this concept can be applied to your social media marketing efforts.

When it comes to social media, everything starts with supply and demand. In the traditional sense, prices go up when there is more demand for a product or service than there is available supply. In the case of social media, this means that influencers and content creators with great content and a large following will be able to charge more for their services than those with less content or followers.

While this may seem like a simple concept, it's actually quite complex. For example, let's say you want to post new content on your blog. If there is already a lot of good quality organic content online about that topic, your post may get less attention than you'd hoped for. This isn't because people don't like your content – it's just that there are already so many pieces out there about the same topic. In order to compete with other businesses and gain visibility for your piece of content, you'll need to do something different (or pay for advertising).

Let's think about it from a content perspective. If Instagram were to become flooded with images of dogs wearing sweaters all winter long (supply increases), businesses would start seeing paid ads promoting their products start popping up alongside organic posts from users trying to share pictures of their furry friends in nice weather clothes (demand increases). At first glance, this might seem like an unfair system – after all, why should companies have an advantage just because they're paying? The answer lies in user engagement.

When users see multiple posts from different sources (organic & paid) on a given topic simultaneously, they begin to lose interest in any one source, assuming all posts are relevant & appealing. Which then creates what's called social decay. Social decay happens when people stop interacting with brands or publications because they've seen it or feel their input won't make any difference anyway. This kind of behavior can have severe consequences for both brands and publishers - after all, who wants readers who only come back once something new has popped up? As you can see from above - understanding how supply and demand works matters when it comes to social media marketing! 

Scale Up Smarter- Unlocking An Endless Marketing Budget

As a small business owner, you know that growing your business is essential to success. However, most businesses don't have the luxury of expanding at will. To grow your business, you need to find a way to scale up smarter- unlocking an endless marketing budget.

To do so, identify ways to reinvest a portion of your revenue back into your business for advertising, marketing initiatives, and other growth-driving activities. For example, learning opportunities are of value to me, and I'll be starting up another cohort-based course through Learning Brew. This created a gap between my competitors and me, who weren't investing in their businesses like this. The key is starting where you are now and scaling up strategically using seven touchpoints or engagements with your brand before someone makes a purchase decision.

So if you're looking for ways to scale up your social media marketing efforts or want to increase your overall revenue stream, investing in growth-driving activities like reinvesting 5-10% of your revenue is a great place to start!

To Summarize

In today's digital age, social media marketing is an invaluable asset for businesses of all sizes. To stay competitive in the ever-evolving online market, it is important to understand the trends and strategies that make up successful social media campaigns. By leveraging the power of engagement evolution and understanding supply and demand, businesses can better understand how to use their resources for maximum results. With advanced strategies such as scaling up smarter, businesses can unlock an endless marketing budget that will help them reach even more customers in their target market.

Until next time! If you’re looking for more social media and influencer news, visit my blog.

Social Media News You Can Use In December

Let’s get right into the social media and influencer news you can use as we enter the last month of 2022. Today, we’re taking a look at a new LinkedIn feature helping brands and subject matter experts, the launch of TikTok’s Audience Insights, and more news about Twitter’s performance, directly from their new owner.

Are you looking for more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai.  and more deep dives on specific topics on my blog.

And if you’re new to my website, you can also download one of my freebies to help with your social media marketing efforts.

LinkedIn Launches Native Post Scheduling in the App

Meeting the needs of subject matter experts and those who provide thought leadership, LinkedIn has started to roll out post scheduling for users on desktop and Android. Additionally, according to LinkedIn, post scheduling will soon be available for Groups, Company Pages, and other types of content.

For agencies or companies that use third-party social media tools like Sprout Social, it's not a game-changer, as you can already schedule LinkedIn posts. But any social media professional will tell you that native scheduling options tend to be a little more reliable, particularly regarding how your posts will appear once they go live.

By adding another tool to LinkedIn's functionalities, businesses and subject matter experts can make the most of their online presence.

TikTok Increases Audience Analysis

TikTok has introduced Audience Insights, a platform feature accessible worldwide within TikTok Ads Manager, to assist advertisers and social media professionals in better understanding their target audience on the platform.

With Audience Insights, your brand can: 

• Explore TikTok user interests, behaviors, and demographics to maximize advertising results

• Discover aggregate audience information through easy-to-use filter settings

• Strengthen your audience approach with qualitative and quantitative data

To maximize the impact of your TikTok efforts, employ Audience Insights in one of the previously mentioned ways. Explore popular hashtags and user interests to plan content. You can find the right audience with whom your content will resonate more effectively by evaluating popular hashtags and interest categories. Doing so will empower you and your clients to communicate with your target audience more confidently because you spent time understanding that audience in the first place. 

Elon Musk Outlines Roadmap for ‘Twitter 2.0’

More Elon Musk and Twitter news coming at you. In SocialMediaToday, Elon Musk highlights his vision for “Twitter 2.0.” The opening slide of Musk's presentation, which shows data going back to 2014, displays that the number of new user sign-ups is at an all-time high. It's a start, but without more information, it's difficult to infer what it implies.

Given that accounts must have been active for at least 90 days earlier to qualify for Twitter Blue to receive a blue checkmark, could this be scammers creating a large number of accounts very quickly?

Musk also states that users time spent on the app is at an all-time high. It's interesting to note that, according to the graph in the article that Musk also tweeted, the average Twitter user spends 31.5 minutes per day on the social media platform.

Basically, the data shows that Twitter is back at its previous usage levels, after losing its way for some time, which is not surprising given Musk's capacity to spark controversy and discussion. Despite those figures, brands and advertisers are avoiding using their limited advertising spend on a platform that is struggling with content moderation issues.

As always, thanks for reading! If you’re looking for more social media and influencer news, visit my blog. Until next time!